‘I love Reese’s Day’ is one of those days where sweet Reese’s sweetness, with all its chocolate and peanut butter, is celebrated across the world. For this day on May 18, The Hershey Company is set for brand-led activations.
Rebecca Wong, Global Director World Travel Retail at The Hershey Company, said Reese’s is defined by the iconic combination of peanut butter and chocolate. “It truly has something for everyone. Our dedication to enhancing traveler satisfaction and experience drives our continuous consumer-centered innovation.
“Over the last 125 years, we have developed industry-leading capabilities to create the best peanut butter and chocolate products, ensuring that we continuously grow to provide new ways for fans to enjoy their favorite treats. I invite all our fans to join us in celebrating ‘I Love Reese’s Day’ and create more moments of goodness together.”
As part of ‘I Love Reese’s Day’ celebrations, The Hershey Company has launched a sweet of activations across its key travel retail markets, including Frankfurt Airport until the end of May. The activations will enhance awareness and excitement in consumers, and educate retailers about the extensive breadth of Reese’s offerings available for order.
The Hershey Company launched two products, Reese’s Peanut Butter Cup Thins and Reese’s Milk Chocolate Peanut Butter Dipped Pretzels in 2023.
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