Spread BTC across LinkedIn, Instagram and YouTube, and turn readers into subscribers and a community.
What the role involves
Run the weekly rhythm (about four LinkedIn and three Instagram posts a week) plus YouTube Shorts, X and community updates, and keep a rolling content calendar.
Turn every published article, Index signal, job, event and agency profile into native social posts, carousels and short video clips.
Write copy that is clear and specific, in BTC’s voice, with no overclaiming and with sources visible where it matters.
Package visuals using BTC’s Observatory templates (1080 by 1350 carousels) in Canva or Figma.
Reply to comments and messages quickly and respectfully, and escalate anything legal, sensitive or about a named individual to the editor before answering.
Tag and credit brands, agencies, authors and event organisers, and build relationships that lead to shares, features and partnerships.
Grow newsletter signups and YouTube subscribers through clear calls to action and UTM-tagged links.
Amplify Jobs, Events and Agency listings to the people who benefit most.
Track reach, engagement, clicks, follower growth and signups every week, and write a short report with what to repeat and what to stop.
Test hooks, formats and posting times, and document what works.
Manage a scheduling tool, and run small paid boosts only with prior approval and a budget.
What they’re looking for
2 or more years running professional or B2B social channels, with LinkedIn as a strength.
Excellent written English and a feel for concise, credible, non-hype copy.
Practical design skills in Canva or Figma, and basic video trimming and captioning.
Comfortable with analytics, UTM links and weekly reporting.
Good judgement on tone, brand safety and when to escalate.
Where and how
Location
Not stated
Work mode
Remote
Salary
Not stated by the employer
Closing date
Not stated
The full job description and the application are on the employer’s page.
