Online travel company Booking.com has Tina Fey and Glenn Close in its latest commercial with cameos from Jane Krakowski and Jack McBrayer. This 30-second spot will run in the second quarter of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers.
Booking.com’s new ad campaign starring Tina Fey focuses on the evolving desires of travelers to explore the diverse personas within themselves and choose who they want to be every time they travel, encouraging them to discover the millions of places to stay that the agency has to offer, with just a click of a button.
The American actress highlights the many choices offered by Booking.com. “With so many choices on Booking.com, there are so many Tina Feys I could be. So I hired body doubles to help me out.” Comedic cameos from actors and icons Glenn Close, Jane Krakowski, and Jack McBrayer showcase the variety of properties on Booking.com – from hotels and vacation rentals to unique properties and more. It highlights the joy of booking, which extends beyond choosing a place, rather than imagining the person you could become once you get there.
The campaign is made up of a mix of 30 and:15 second commercials, including the big game spot “Tina Fey books whoever she wants to be” – as well as “Sasquatch Tina Fey books a cabin”, and “influencer Tina Fey books a boutique hotel” and a:90 extended version of the “big game” spot.
Arjan Dijk, Senior Vice President, and Chief Marketing Officer at Booking.com, says Booking.com is on a mission to make it easier for everyone to experience the world. “This year’s Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the US and the globe. The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski, and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travelers.”
Booking.com believes Americans are feeling empowered to be the stars of their own life when traveling in 2024 – with 64 percent of travelers feeling more “main character energy” while on vacation than when at home, and 50 percent saying they have a travel alter-ego. With Booking.com’s vast array of trip possibilities and places to stay – from sleek city hotels and beach houses to cabins and treehouses, to apartments, tiny homes, and more – travelers can embrace a new persona every time they book a new adventure for the ultimate Booking.yeah experience.