Chevrolet Middle East Collaborates with Nurzy to Support Emerging Arab Artists

Chevrolet Middle East has partnered an upcoming local music sensation Nurzy, through the Female Talent Agency, to support emerging Arab talent. This collaboration reflects Chevrolet’s long standing legacy in music and culture scene.

Nurzy, who popular for her unique voice and sensational performance, is paving her way into Arabic pop. She is on a mission to raise awareness on hearing protection in the music industry through her music. Chevrolet collaborated with Nurzy for her debut single ‘Albe Blue’ late last month. The music video features her beloved first car – a blue Chevrolet Groove.

The emerging artist moved to Dubai in 2021 to take off her music career. She shared that one of the first things she did was to tackle her fear of driving and took lessons. “As soon as I passed, I knew I wanted a Chevy because I’ve lost count of the number of songs I heard featuring the brand, it was like the universe was telling me this was the brand for me,” Nurzy said. “Since then, my blue Groove has seen me through hard and good times of my career in Dubai, so when I was thinking about the brand to collaborate with for my debut single, Chevrolet was no brainer.”

Chevrolet Middle East Collaborates with Nurzy to Support Emerging Arab Artists
Source: campaignme.com

The American carmaker has a deep connection to music. There are countless iconic songs and memorable moments in popular culture that have featured Chevrolet vehicles or mentions of iconic models such as Corvette, Camaro, Impala, Chevy Trucks, and many more.

Chevrolet cars have become a symbol of freedom and adventure. It inspires countless artists and musicians, and music lovers alike.

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Nandika Chand

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