Puma is looking at strengthening its positioning as the Fastest Sports Brand in the world through its first worldwide brand campaign ‘FOREVER. FASTER’ in 10 years. Puma is showing how speed has always been deeply rooted in its DNA, and speed has always been its vantage point.
Puma knows and understands the fact that the desire to be faster and overtake others is in everyone’s nature. Arne Freundt, CEO of Puma, said everyone dreams of having a superpower. “Speed is the superpower the greats use to change the game. Just like our world icons Mondo Duplantis, Karsten Warholm, Neymar Jr., or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.
Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best, and become a better version of themselves, allowing them to see the game like we do – FOREVER. FASTER.”
Richard Teyssier, Vice President of Brand and Marketing at Puma, said their new global campaign is Puma’s biggest marketing investment ever. “It is the first time that Puma has one single message – FOREVER. FASTER – throughout the entire year and across all performance categories such as football, running, basketball, and handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
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