Adani Capital and Adani Housing Finance have undergone a significant rebrand, emerging as Tyger Capital and Tyger Home Finance, respectively. This exciting transformation was unveiled by Gaurav Gupta, Founder, Managing Director, and CEO, reflecting the companies’ commitment to empowering entrepreneurs, borrowers, and homeowners with convenient and immediate access to financing. Let’s explore the new brand identity and how Tyger aims to deepen its connection with customers and the community.
Advancing the Mission
Empowering Entrepreneurs, Borrowers, and Homeowners Tyger Capital and Tyger Home Finance are driven by a shared mission to enable individuals to achieve their goals and ambitions. With the new brand, the companies are reinforcing their commitment to providing convenient and immediate financing solutions. By simplifying the financing process, Tyger aims to be a true partners to its customers, offering straightforward solutions that align with regional and national economic interests.
In Adani Capital’s founder, MD, and CEO, Gaurav Gupta’s words, “The choice of the name is deliberate – simple and purposeful – the very characteristics that define our approach towards our customers, partners and employees. We seek to be true partners to our customers and offer the most straightforward and immediate financing solution that also furthers regional and national economic interest – generating benefits for all. Over the years we’ve shaped our offerings according to our customers and we will continue to provide customized solutions but with even greater speed and reliability. Our principal ethos and business model remain unchanged while the new brand provides freshness and deepens our connection with our ecosystem.”
Unveiling a Purposeful Identity
Simple and Empowering Gaurav Gupta, Founder, MD, and CEO, emphasized the deliberate choice of the Tyger name, representing simplicity and purposefulness. These characteristics define Tyger’s approach towards customers, partners, and employees. By adopting a brand identity that reflects its values, Tyger aims to create a strong connection with its stakeholders. The new visual identity, including the logo and colors, serves as a symbol of Tyger’s culture and its belief in empowering dreamers across all sections of society.
Supporting Micro-Entrepreneurs and Homeowners in India
Sarit Chopra, Partner and Head of Special Situations, Asia, Bain Capital, highlighted Tyger’s focus on semi-urban and rural India. “Tyger’s partnership-driven approach is evident in all of its employees, and in every conversation with its customers. This new brand, logo, and colours are emblematic of that culture and a higher belief of empowering dreamers across all strata of society to pursue their dreams without hesitation or fear. With a focus on semi-urban and rural India, our aim will be to continue supporting micro-entrepreneurs and homeowners, and meet unmet credit demands in India. We look forward to continuing to support Gaurav and the Tyger teams with the resources and guidance to innovate and expand to serve more customers.” she stated.
Bottomline
The rebranding of Adani Capital and Adani Housing Finance as Tyger Capital and Tyger Home Finance reflects a deliberate choice to empower entrepreneurs, borrowers, and homeowners with accessible financing solutions. The new brand signifies a commitment to fostering a genuine partnership with customers and the community, aiming to provide immediate financial support for regional and national economic interests. The rebranding also represents a higher belief in empowering dreamers across all strata of society, with a focus on supporting micro-entrepreneurs and homeowners in semi-urban and rural India.
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