A New Identity for SEHA: Strengthening Patient-Centric Care in Abu Dhabi

Abu Dhabi Health Services Company (SEHA), the UAE’s largest healthcare network, has unveiled a refreshed brand identity, marking a significant step in its journey towards a more patient-centric future. This rebranding initiative, driven by SEHA’s dedication to providing exceptional healthcare experiences, aligns with its vision of becoming a leader in patient satisfaction and medical excellence. Let’s explore more about the rebrand.

A New Visual Identity for a Patient-Centric Approach

SEHA’s new visual identity features a revitalized logo and a vibrant color palette, symbolizing its commitment to innovation, compassion, and patient well-being. The refreshed logo retains the iconic elements of the previous design while incorporating a modern aesthetic that reflects the organization’s forward-thinking approach. The vibrant color palette evokes feelings of warmth, trust, and vitality, reinforcing SEHA’s dedication to providing a positive and supportive healthcare environment.

Enhancing Patient Experience Through Holistic Care

This rebranding initiative goes beyond a visual transformation. It represents SEHA’s commitment to enhancing the overall patient experience through various initiatives, including:

  • State-of-the-art facilities: SEHA continues to invest in modernizing its healthcare facilities.  Equipped with the latest medical technology, the new, state-of-the-art emergency rooms at Sheikh Khalifa Medical City (SKMC) and Tawam Hospital and staffed by highly qualified professionals, SEHA aims to enhance patient intake capabilities and reduce waiting times. These advancements ensure rapid and efficient treatment for all emergencies, reaffirming SEHA’s commitment to prioritizing patient care.
  • Specialized care: Recognizing the diverse needs of the community, SEHA is expanding its specialized care services, including dedicated pediatric facilities and comprehensive geriatric care programs. This initiative highlights SEHA’s commitment to providing compassionate and specialized care to its youngest patients.
  • Enhanced Accessibility: SEHA understands the importance of accessibility and convenience for patients. Through the introduction of evening and weekend clinics across multiple locations, patients can now book appointments through WhatsApp and access medical services outside of traditional working hours. This initiative demonstrates SEHA’s commitment to accommodating the diverse needs of the population, ensuring that quality healthcare is available whenever it is needed.
  • Digital transformation: SEHA is embracing digital technologies to improve patient access, streamline processes, and enhance communication between patients and healthcare providers.
A New Identity for SEHA: Strengthening Patient-Centric Care in Abu Dhabi
Image credits: www.mediaoffice.abudhabi

Promoting Wellness and Disease Prevention

SEHA goes beyond providing medical services by actively promoting wellness, disease prevention, and healthy living. Through public health campaigns, free screening programs, and educational workshops, SEHA engages individuals to take charge of their health. As a healthcare leader, SEHA is dedicated to advancing community health and empowering individuals to make informed healthcare decisions. This patient-centric approach is at the heart of SEHA’s mission to provide accessible, compassionate, and high-quality healthcare services to all members of the community.

A New Identity for SEHA: Strengthening Patient-Centric Care in Abu Dhabi

Final Thoughts

SEHA’s rebrand is a bold step towards enhancing the patient experience and personalizing healthcare in Abu Dhabi. This strategic move aligns with PureHealth’s vision of longevity and excellence in care, reinforcing SEHA’s role as a leader in the healthcare sector. The refreshed brand identity symbolizes a unified network committed to providing top-tier, patient-centric care, setting new standards in healthcare delivery. Overall, SEHA’s new brand identity serves as a visual reminder of this commitment, signaling a new era of patient-focused healthcare in Abu Dhabi.

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Hasin Hamza