Metaverse: A New Era for Global Marketing Global Marketing

Brand the Change Metaverse:

The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]

From Red Sea and Beyond

red-sea-global-brand-the-change

The Red Sea Development Company (TRSDC), one of the leading tourist development projects of Saudi Arabia, specialised in Red Sea Project, has recently rebranded to Red Sea Global (RSG). Last Tuesday, the announcement was made by the company during the sixth edition of Future Investment Initiative in Riyadh on Oct. 25. This rebranding is part […]

4 branding lessons from PepsiCo at Dubai Expo 2020

PepsiCo was named the official beverage and snack partner of Expo 2020 Dubai over two years ago. The Expo will begin on October 1, 2021, and is expected to be one of the biggest in history, unparalleled in size and global participation. PepsiCo has taken several steps to make the most out of its partnership […]

Taking a U-turn: Uber rebrands again

Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled again! To sort out the entanglements and to separate right from wrong is tricky. And this is what Uber is trying to do! Uber is redefining the brand, once again after the messy rebrand done […]

Interbrand Announces its ‘Breakthrough Brands’ Report for 2017

Global brand consultants Interbrand, which is part of the Omnicom Media Group – an advertising and public relations conglomerate, have published their second edition of a global list of emerging brands called Interbrand Breakthrough Brands Report. Interbrand conducted the study in partnership with Ready Set Rocket, a New York based digital marketing agency, and the […]

7 Characteristics of a Strong Brand Strategy

A brand strategy can take as many forms as the number of brands that exist in the world. However, they fulfill certain criteria to successfully reach their brand goals. Here are the 7 most important criteria to check if you have developed a good and effective brand strategy.   1. Provides a clear overall direction […]

How to Create a Strong Brand Strategy in Three Stages

Brand strategies come in all shapes and sizes. Designing one that fits your brand and company goals is one of the most rewarding and profitable assignments you can engage in. You already know why a brand strategy is important. Your next step will be to formulate a compelling brand strategy. Although every company follows a […]

4 Reasons why Brand Strategy is Important for your Company

Brand strategy is such an understated word. As marketers, we sometimes truly do not understand the full extent of the word and often abuse it. Strategy is the overall game plan to reach a long-term goal. For brands, these goals could be anything from increasing brand awareness to expanding market share. A strategy would be […]

The Story Behind Dubai Expo 2020 Logo

The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of […]

5 Reasons Why All Start-ups Need Branding

When you are worried about where your next seed capital will come from or how you can possibly patent your ingenious idea, branding will be the last thing on your mind. According to all start-up CEOs, the logos, images and marketing can wait for later. What they don’t realise is that branding is more than […]