4 branding lessons from PepsiCo at Dubai Expo 2020
PepsiCo was named the official beverage and snack partner of Expo 2020 Dubai over two years ago. The Expo will begin …
Taking a U-turn: Uber rebrands again
Rebranding is a bit complicated and risky. But it is even cumbersome and more perilous if once failed and unraveled …
Interbrand Announces its ‘Breakthrough Brands’ Report for 2017
Global brand consultants Interbrand, which is part of the Omnicom Media Group - an advertising and public relations conglomerate, have …
7 Characteristics of a Strong Brand Strategy
A brand strategy can take as many forms as the number of brands that exist in the world. However, they …
How to Create a Strong Brand Strategy in Three Stages
Brand strategies come in all shapes and sizes. Designing one that fits your brand and company goals is one of …
4 Reasons why Brand Strategy is Important for your Company
Brand strategy is such an understated word. As marketers, we sometimes truly do not understand the full extent of the …
The Story Behind Dubai Expo 2020 Logo
The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely …
5 Reasons Why All Start-ups Need Branding
When you are worried about where your next seed capital will come from or how you can possibly patent your …
MasterCard’s Makeover : Rebranded version of ‘Priceless Possibilities’
MasterCard's logo and name has changed since 1968 (It was known as Interbank in 1966 and MasterCharge till 1979), and …
4 Failures in the History of Rebranding
Rebranding is when you need a whole new branded look to your already established brand. But there are a lot …
1
Browse
News collects all the stories you want to read
-
The Branding Platform.
News | Knowledge | Resource | Tools | Events & People.