Always evolving to suit the dynamic needs of customers, Furlenco, India’s leading furniture and lifestyle brand, unveiled an expanded product portfolio and enhanced service offerings under its refreshed brand identity. Signifying flexibility and choice, the brand’s new logo incorporates a mint blue hue to highlight its fresh and vibrant approach toward innovation.
Empowering Customers With More Choices
As a pioneering force in the furniture rental category, Furlenco now provides consumers with more alternatives to possess furniture through options to rent, purchase new or refurbished products, and resell unused items. Its diversified range of empowering customization and shaping ideal home experiences reflects the brand’s customer-centric philosophy.
Furlenco 2.0
Furlenco has diversified its product portfolio to cater to the ever-evolving needs of its customers. The company has also enhanced its tech stack to provide a seamless experience for consumers. Furlenco 2.0, the furniture rental company in the country, has expanded its services to offer customers more options to access furniture. Customers can now rent, purchase new or refurbished furniture, and even sell it back when they no longer need it.
“Furlenco has disrupted the furniture industry by pioneering rentals and now aims to redefine the market further through a bouquet of services,” states Nitesh Mohandas, chief business officer of Furlenco. “We are transforming how people view and access furniture. Besides extending our product and service offerings, we are focused on enabling customers to realize their dream homes through versatile and trendy solutions. Naturally, we are thrilled to unveil our rebranding and new avatar which will deliver more value than ever before. As customer empathy forms the core of our approach, we remain committed to building Furlenco into India’s largest furnishing solutions platform.” he stated.
As I see it, by leveraging its new brand identity and expanded portfolio, Furlenco seeks to penetrate into novel categories and reach a wider audience with the mission of being India’s most preferred furnishing brand. With plans to enhance products, services, and customer experiences, the company aims to disrupt categories and reshape market dynamics.
