Lately, Nickelodeon, a children’s TV channel, has been teasing viewers with its new branding. The rebranding has brought back Nickelodeon’s iconic splat logo and slime with a fresh new design, including new on-air graphics, updated BUG/DOG, bumpers, idents, promo and endboard, and a new “Nickelodeon Productions” endboard.
Splat is a gateway to surprising experiences, which Nick will bring to life at schools around the country throughout the summer. Sabrina Caluori, EVP of global kids and family marketing at Nickelodeon and Paramount, said it was about time they really looked at the brand, look at the audience, and talk with the audience and revisit all the pieces of Nickelodeon. “The core DNA of Nickelodeon’s brand still resonates with kids today. We take that to the best and the mess of being a kid. We did learn that, what’s fundamentally different now than when the brand was initially taking shape, is kids’ relationship to their parents and parents’ relationship to their kids.”
Nickelodeon has enlisted six U.S. and international animation houses that used the new brand work to demonstrate Nick’s “energy and sensibility” through its iconic characters – SpongeBob Square Pants, Teenage Mutant Ninja Turtles, PAW Patrol, Blue’s Clues, Baby Shark, The Loud House, and Monster High.
Caluori said it was an exciting unlock for Nickelodeon because it means the channel can continue to be the best. “And the mess of being a kid, we can use that to actually bring kids and families closer together, which they are longing for in this time. It’s the first brand I ever had any passion for as a kid, and now I’m a mom of three kids who are in the demo. It’s been really exciting for me to be able to look at the brand and look at everything that we’re doing through the eyes of my kids while also ensuring that everything that we’re doing still spoke to the Nick kid inside me.”
The rebranding is the channel’s first new look in 14 years. It has brought back its orange splat, but softer, more rounded and textured for a warm modern look.
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