Sowvital, a London-based plant care brand, recently gave their brand a fresh new look. They took inspiration from the beauty industry’s design elements while staying true to their commitment to sustainability and nature. Here are some interesting facts about this rebranding.
The Inspiration Behind Sowvital’s New Identity
Created in collaboration with design studio, LDS, Sowvital’s new branding has taken inspiration from everything from product shape and packaging to color palette and product photography drawing of the cosmetics industry’s design cues. The branding and packaging are based on the idea of ‘mirroring the rituals and behaviors from the beauty and wellness space’. This approach allows Sowvital to appeal to a wider audience while still maintaining their core values of organic-based, vegan, and environmentally friendly products.
The artistic rendering of the logo and playful illustrations found across the brand, including anthropomorphic drawings of plants, add a joyful and friendly touch to Sowvital’s communications. These illustrations are complemented by a minimal color palette that juxtaposes off-white labels and packaging with punchier gradients, referencing the cosmetic industry’s slickness, but offsetting that against earthier elements that speak to Sowvital’s ethos.
Sustainability in Design: How Sowvital is Making a Difference?
As a B Corp, creating a sustainability-focused identity was a crucial part of the rebranding process. Sowvital takes great care not only in the processes used in their formulations but also in their packaging and fulfillment. By focusing on recyclable, carbon-neutral materials, the packaging aims to maintain its elegance and quality to reflect the product within while still being considerate of the world it occupies.
Leslie David, the founder of LDS, says that “The commitment to sustainability informed her studio’s approach. The abstract, artistic rendering of the logo highlights the ambiguity of flowers and forms found within nature as a whole, reigniting the innate awe and appreciation we all have for the natural world, which urban living doesn’t always allow us to feel so connected to.”
Final Thoughts
Sowvital’s rebranding process is a great example of how plant care meets the beauty industry, appealing to a wider audience while still maintaining the brand’s commitment to sustainability and nature. By taking inspiration from the cosmetics industry, Sowvital has created a new identity that is both evocative and eye-catching, helping to reignite our innate awe and appreciation for the natural world.
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