Tan-Luxe, a self-tan skincare brand, has roped in Paris Hilton – the company’s first-ever celebrity

Paris Hilton has flung Hilton into the metaverse – Slivingland on Roblox with a loyalty

At times, innovation is as invisible as a housewarming during winter. Nevertheless, a company – called

Co-branding has emerged as a successful marketing strategy for companies seeking to expand their reach

Ever since rapper Kanye West’s fallout with Adidas over his anti-Semitic comments, brands have been

In the pursuit of a greener future, one crucial area of focus is tackling the