Agencies are making big promises with AI-driven advertising, but over reliance on automated ad-creation and

Saudi Festival of Creativity touted as the largest gathering of the creative marketing industry in

Alshaya Group, one of the world’s leading international retail franchise operators, has launched its omnichannel

Athar, also called the Saudi Festival of Creativity, is the Kingdom’s largest gathering of the

In a significant move for the advertising world, Lowe Lintas has been awarded the creative

Small medium businesses (SMBs) in the Middle East are positively inclined toward advertising. New research