Oatly Playfully Promotes Environmental Transparency
Oatly is keen for a larger share of the market by publicly touting its own carbon footprint in print ads and billboards, encouraging milk-sellers to do the same. It is playfully promoting environmental transparency and urging companies to redeem its offer of free advertising. To avail the advertising space, companies have to visit a designated […]
TikTok Offers New Premium Ad Product to Position Brand Ads Directly
TikTok has a new premium ad product “Pulse Premiere” in offering for marketers for the first time, to position their ads directly in over a dozen categories, including entertainment, sports, education and lifestyle etc. With “Pulse Premiere”, advertisers can display their advertisements alongside TikTok clips in the top 4 per cent of performers on any […]
Cadbury Launches New Twirl Mint Bar in ‘Un-advertising’ Campaign
Cadbury has introduced its latest product Twirl Mint bar, a limited-edition, in an “un-advertising” campaign. The tongue-in-cheek campaign pokes fun at the exclusivity of limited-edition bars. Actually, Cadbury with creative agency VCCP has tapped into reverse psychology to get consumers to try out its Twirl Mint bar. The brand wants to build on the success […]
YouTube Ups Incentive for Advertisers to Use Shorts and Drive Monetization
Seeing the boom in short-form video segments, YouTube is set to use it to its advantage by incentivizing it for advertisers and driving the platform’s monetization. YouTube announced new ways to introduce Shorts into awareness campaigns to reach highly engaged audiences. The platform is expanding Shorts into Video reach campaigns, which use Google AI to […]
Boost Your Advertising Strategy with Snap’s New Solutions
Snap, the parent company of Snapchat, has recently announced new offerings for advertisers, content partnerships, and creators on the platform. At the IAB NewFronts event, Snap unveiled its latest solutions to help brands and marketers build their reach on Snapchat, work with creators, and activate with content partners. The company’s new solutions include First Story, […]
Indian EV Brand Ather’s AutoHold Feature Ad Grabs Attention
In today’s world, where consumers are bombarded with endless amounts of advertisements, it’s essential to stand out from the crowd. The use of visual elements has become a powerful tool for brands to communicate their message effectively. Indian electric scooter brand Ather’s recent print ad showcasing the ‘AutoHold’ feature on slopes is a great example […]
Soft Drink Brand ‘Lilt’ to Rebrand to Fanta after 50 Years
After 50 years, the popular soft drink brand Lilt, known for its ‘totally tropical taste’, is being rebranded and replaced by Fanta Pineapple & Grapefruit. The Coca-Cola Company, which owns Lilt, announced the change and clarified that the drink’s taste and ingredients would remain unchanged. The rebranding of Lilt to Fanta Pineapple & Grapefruit has […]
No Crypto Bowl: Crypto Out from Super Bowl LVII?
The Super Bowl is the most watched and expensive advertising event of the year. However, the valuations of numerous cryptocurrency businesses have decreased since February. In November of that year, FTX, a market leader, went from being a $32 billion business with a substantial marketing budget to declaring bankruptcy just four days later. Other advertisers […]
Cannes Lions ready for the year addressing new world priorities
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. Cannes Lions has launched the 2022 Festival programme with the first of its speakers announced. The programme is built around six […]
“Important to Important People”: Ad Age Revamps New Look
Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and branding across platforms. “Our name change is a symbol to our audience about our evolution. It not only reflects becoming current, but it also reflects a philosophical shift to go beyond advertising as the primary […]
