Audi is ready to take on roads with the refreshed brand identity

Audi Brand the Change

Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia.   The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are […]

Energising Abu Dhabi the Mubadala Way

Mubadala Energy Brand The Change

Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture.     With a working interest production of over 430,000 barrels of oil equivalent […]

From Red Sea and Beyond

red-sea-global-brand-the-change

The Red Sea Development Company (TRSDC), one of the leading tourist development projects of Saudi Arabia, specialised in Red Sea Project, has recently rebranded to Red Sea Global (RSG). Last Tuesday, the announcement was made by the company during the sixth edition of Future Investment Initiative in Riyadh on Oct. 25. This rebranding is part […]

Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]

Belkin says to get rebranded with the future

belkin-brand-the-change

Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]

4 branding lessons from PepsiCo at Dubai Expo 2020

PepsiCo was named the official beverage and snack partner of Expo 2020 Dubai over two years ago. The Expo will begin on October 1, 2021, and is expected to be one of the biggest in history, unparalleled in size and global participation. PepsiCo has taken several steps to make the most out of its partnership […]

“Important to Important People”: Ad Age Revamps New Look

Delivering news, analysis, and data on marketing and media, Advertising Age magazine has rebranded to Ad Age and featured a new logo, tagline, and branding across platforms. “Our name change is a symbol to our audience about our evolution. It not only reflects becoming current, but it also reflects a philosophical shift to go beyond advertising as the primary […]

Kodak Rebrands With a Twist, Revives the Iconic Logo

Kodak, established in 1888, is an imaging-based technology company. They have long been associated with manufacturing consumer cameras and films and waiting for a good number of days before the images could develop. Kodak also has a line of print systems and other enterprise solutions which serve at professional and business levels. Currently, Kodak provides […]