7Up Comes with a Zesty Citrus Twist of Brand Refreshment
PepsiCo has unveiled its latest 7UP flavor with a zesty citrus taste along with a refreshed visual identity. Featuring a bold and playful design with a 3D drop shadow, the new design adds depth and dimension. Against its signature green on the main body of the can, citrus colors accentuate the shadow space. For the […]
Burberry’s Latest Rebranding Signals a New Era in Fashion Branding?
How Burberry’s Updated Brand Identity is Path Breaking? In the world of fashion, trends, and styles come and go, often emerging as completely new entities seemingly overnight. Many fashion labels have been changing up their brand aesthetics, moving away from the classic and traditional serif fonts and towards more modern and stylish sans-serif fonts. Serif […]
Eurostar’s New Logo Is a Homage to Iconic Train Travel Brands
Eurostar Group’s striking new identity combines train providers Thalys and Eurostar into one fresh, exciting brand. The rebranding will take place over the next several months and will be rolled out across all of the company’s operations, including its trains, stations, and website. With a vibrant blue and deep navy as well as six auxiliary […]
Audi is ready to take on roads with the refreshed brand identity
Audi, the latest in a long line of auto firms to simplify their emblems, has presented a flat, simplified version of its trademark four-ringed insignia. The four rings of Audi are still arranged in the same pattern, but they are no longer elevated and are no longer painted with glossy chrome. The rings are […]
Energising Abu Dhabi the Mubadala Way
Abu Dhabi is going green with regards to energy transactions when International Mubadala Petroleum gets rebranded to Mubadala Energy last month. This transformation which is inline with their 2030 strategy, is aiming at investment opportunities in blue hydrogen and carbon capture. With a working interest production of over 430,000 barrels of oil equivalent […]
From Red Sea and Beyond
The Red Sea Development Company (TRSDC), one of the leading tourist development projects of Saudi Arabia, specialised in Red Sea Project, has recently rebranded to Red Sea Global (RSG). Last Tuesday, the announcement was made by the company during the sixth edition of Future Investment Initiative in Riyadh on Oct. 25. This rebranding is part […]
Western Digital is expanding their space to own a unique place in the global market
Western Digital is the first name that comes to any potential techie when they are planning to buy a data storage device. Be it a HDD, SSD, Flash Drive, Western Digital is a trusted brand in the market. Western Digital established in the year 1970, first registered as the General Digital Corporation and later renamed […]
Abu Dhabi Airport on the move to a restructure
Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports. The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]
Belkin says to get rebranded with the future
Considering the traits of modern business and future, after holding on to 40 years the global consumer electronics leader announced a rebrand today. Along with the reordering of the website, Belkin expanded its kind to betterment in the visual language and other aspects of it. The novel look of the brand offers enhanced navigation and […]
Etisalat by e&: UAE’s first Telecom Company is turning global with their new identity
Etisalat, the UAE’s largest telecom operator, introduced ‘etisalat by e&‘ as its new brand identity. This rebranding by Etisalat Group, (as they were formerly known) seems to be a better fit for its positioning as a technology and investment conglomerate. The Group now has operations in 16 countries in the Middle East, Asia, and […]
