Ownership to Earth- Brand with purpose of Patagonia surprises with new policy


Patagonia, a premium apparel brand shocked the world with news of their novel move on sharing their ownership. Patagonia can be considered as a ‘brand built with love for nature and exceptional quality that uplifts humanity’s relationship with nature. The brand was founded by Yvon Chouinard in 1973. Yvon Chouinard announced their brand new decision […]

Rise Every Day: Mashreq’s new redefinition aims at Customer Inclusive Banking

mashreq brand the change

One of the UAE’s leading financial institutions, Mashreq Bank, has unveiled a historical brand evolution called ‘Rise Every Day’. Dedicated to enabling inclusive financial, personal, and professional development, Mashreq is transforming its corporate identity and its overarching strategic purpose. The Rise Every Day campaign reaches out directly to people who rely on corporations for advice, […]

L&T Infotech gets a New Brand Identity

In keeping with the changing technology landscape, L&T Infotech, India’s 6th largest IT services company, is rebranding itself as LTI. A subsidiary of the Larsen & Toubro Group, L&T Infotech is dropping the ‘IT’ factor from its title. While this looks like a much awaited transformation that started internally 18 months ago, it could also be perceived […]

The Story Behind Dubai Expo 2020 Logo

The world is looking forward to 2020, for many reasons, and the main one for traders and buyers is definitely the Expo 2020. This time happening in Dubai, and hence will become the most popular World Fair since its inception, the new logo was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of […]

MasterCard’s Makeover : Rebranded version of ‘Priceless Possibilities’

MasterCard’s logo and name has changed since 1968 (It was known as Interbank in 1966 and MasterCharge till 1979), and at the core, the two overlapping circles in shades of red and yellow have remained the same. MasterCard is undoubtedly one of the unique brands and most recognizable brand mark appearing on millions of cash […]

4 Failures in the History of Rebranding

Rebranding is when you need a whole new branded look to your already established brand. But there are a lot of companies that messed up their brands-either with their logos or their concepts. Here are 4 of the lot: From Science Fiction to Syfy. Maybe the SciFi Channel should have checked out UrbanDictionary before it […]

The Story Behind Uber’s Bits and Atoms

Uber has got a new brand identity and has updated its app icons. The new logo, as described by its co-founder and CEO Travis Kalanick, is “at once more grounded and elevated.” Compared to the previous logotype, there’s tighter text spacing, heavier letter weights and the curves at the left tip of the letter U […]

Make Rebranding Work For You

A brand is worthless if it doesn’t connect with the right audience in a relevant way. In a fast-paced world, where consumer choices, demands and favourites change overnight, businesses often comes off bad. It’s unrealistic for an organisation to believe that the perfect mix of products, systems, infrastructure and workforce is at the top of […]

Is your Brand a Hero, Lover or a Rebel?

Coke inspires. Patagonia awakens the explorer and begs us to experience the natural world. Victoria’s Secret evokes the seductive lover when we buy sexy lingerie. Nike fuels greatness, and charity: water makes us want to donate our birthday money to help change lives. To the casual consumer, the power that some brands hold seems like […]

Netflix Unveils New Brand Identity

Netflix (Est. 1997) is the world’s leading Internet television network with over 44 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. Netflix needed a brand through-line: a conceptual and visual thread to connect everything. The challenge was to create something broad enough […]