Tag: brand strategy

Kleenex Rebrands for the Future with a Crown Icon and Unified Visual Identity
29 Oct

Kleenex Rebrands for the Future with a Crown Icon and Unified Visual Identity

Kleenex, the iconic facial tissue brand, marks its remarkable 100-year milestone with a fresh global

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Starbucks Appoints Former Yahoo CMO Tressie Lieberman as First Global Chief Brand Officer
28 Oct

Starbucks Appoints Former Yahoo CMO Tressie Lieberman as First Global Chief Brand Officer

Starbucks is embarking on a transformative journey with the appointment of Tressie Lieberman as its first global

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Reimagining Sound: How ROLI’s New Identity is Changing the Music Tech Landscape?
13 Oct

Reimagining Sound: How ROLI’s New Identity is Changing the Music Tech Landscape?

ROLI is a pioneering music technology company known for its innovative instruments that transform the

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Branding Essentials: Why Clarity and Focus are important for Defining Your Brand’s Purpose?
21 Aug

Branding Essentials: Why Clarity and Focus are important for Defining Your Brand’s Purpose?

In today's saturated marketplace, brands go beyond mere catchy slogans or visually appealing logos and

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Living Things: The Health-Conscious Soda Revamps with a Playful Identity
04 Aug

Living Things: The Health-Conscious Soda Revamps with a Playful Identity

Living Things, a probiotic soda brand, is making waves with its vibrant new identity and

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Fusion92 Marks its 25 Years With a Comprehensive Brand Refresh
07 Jun

Fusion92 Marks its 25 Years With a Comprehensive Brand Refresh

Fusion92, a Chicago-based marketing agency that has been at the forefront of innovative marketing solutions,

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