Godrej Consumer Products Invests Rs 100 crore in Early Spring
Godrej Consumer Products Limited will invest Rs 100 crore in Early Spring, a new Rs 300 crore early-stage consumer fund that has been set up by Spring Marketing Capital. The investment franchise prioritizes brand building and supports visionary founders in creating the brands of the future. The FMCG division of the Godrej group will leverage […]
Reliance Steps Into Personal and Home Care Segment of FMCG, Heats Up Competition
By stepping into the personal and home care segment of FMCG, Reliance is offering products at 30 to 35% lesser price heating up competition. This would attract customers to try the products and evaluate performance, quality, and perception in comparison to the same from rival established brands. Reliance Consumer Brands Limited (RCPL) products, the FMCG […]
How Brands Can Make It Profitable in Challenging Times?
Consumers are concerned about inflation since their income won’t go as far. Brands worry because it reduces their profit margins. The first thing to understand is that Brands cannot use promotion to get themselves out of difficulty. Starting a pricing war accelerates margin erosion, re-educates consumers about what a category’s appropriate price point is, and […]