5 Reasons Why You Need a Digital Marketing Strategy

There is a huge misconception that a digital marketing strategy is required only for big brands with deep pockets. However, the fact is that having a digital marketing strategy, irrespective of the size and scale of your business, can make a huge difference to your end results, if executed properly. A digital marketing strategy is […]

Top 10 Brands on Twitter

With more than 320 million active users and a billion registered users, Twitter is second to only Facebook when it comes to engagement. The ability to concisely present thoughts on the spot and get instant feedback has truly gotten masses (and brands) hooked to this social media phenomenon. Apart from being a great platform to […]

Importance of Social Listening

I’m sure most of us care about what people think about our brand, how they recommend our brand to others and what words or phrases do they use to describe us. True, isn’t it? But, how many of us actually monitor what people are saying about us online? And, how many of us use this […]

Why Social Media Marketing is a must for Brand Communication

Social Media is a powerful medium that must be utilised to achieve your business goals. Here’s a look at just some of the ways social media marketing can improve your business:   Increased Brand Recognition Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously […]