Diptyque Perfume Returns With New Middle East Collection
Inspired by Arabian culture, French perfumier Diptyque has launched Eau de Nabati Eau de Parfum and Eau Rihla Eau de Parfum – a two-part Middle East fragrance collection. The brand has drawn its latest perfume from the region’s traditional odours, lush waters, petitgrain, amber, and lively vegetation. The “Eau de Nabati Eau de Parfum”, with […]
Careem Unveils New Brand Identity in Middle East With Refreshed Logo
Careem has undergone rebranding as the company transitioned from a ride-hailing platform to an “everything app”. Now, each of the company’s services, including Careem Pay, Careem Food, and Careem Quik, has become an individual sub-brand within its overarching brand house. The brand refresh includes new color palettes and graphic elements to reflect each sub-brand, with […]
GuestReady Unveils New Brand Identity to Support Continued Growth and Success
GuestReady, a London-based short- and mid-term property management company, has unveiled its new brand identity. The rebranding follows the company’s rapid growth post-recovery from the Covid-19 pandemic and reaffirms its commitment to making short stays a better experience for everyone, everywhere. The new logo, color palette, and tone of voice have been designed to reflect […]
Coca-Cola Middle East to Bring Home Mealtime Movie Magic with ‘I See Coke’ Voice Campaign
Are you a movie lover who enjoys pairing your meals with a refreshing Coca-Cola? Coca-Cola Middle East has partnered with WPP’s Open X unit and VMLY&R Commerce to bring you an innovative voice-activated campaign called ‘I See Coke.’ This campaign allows Saudi consumers to receive a discount voucher for ordering a Coke to pair with […]
LEAP23: Embracing Diversity in Technology at World’s Visionary Tech Event in Saudi Arabia
LEAP23, the world’s most visionary technology event, concluded in Riyadh with the message that diversity and inclusion are the keys to success. Best-selling authors Steven Bartlett and Baroness Karren Brady both discussed the importance of creating a diverse team and the benefits of having women in positions of power. On the final day of the […]
KitKat Gives People Sweet ‘Break’ From Chaotic Unfortunate Situations
KitKat urges people to break out of chaotic unfortunate situations in its latest campaign in the Middle East. The campaign, a work of Publicis Middle East, is KitKat’s first wave of communication in Iraq. It connects the brand’s much-loved humor to the Iraqi audiences and across the Middle East with locally relevant insights. KitKat reminds […]
Dubai Bags ‘Best Duty-Free Shopping in the World’ Title
For the 16th consecutive year, Dubai Duty-Free received the honor of ‘Best Duty-Free Shopping in the World’ at the 19th Global Traveler’s GT Tested Reader Survey Awards. “𝐁𝐞𝐬𝐭 𝐃𝐮𝐭𝐲-𝐅𝐫𝐞𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝” 𝐚𝐧𝐝 “𝐁𝐞𝐬𝐭 𝐃𝐮𝐭𝐲-𝐅𝐫𝐞𝐞 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭”Delighted to accept these awards from @GTmag recognising our commitment to our customers.#GlobalTraveler #DubaiDutyFree. pic.twitter.com/7j919ZJ42W […]
Dubai’s Metaverse Strategy: Aiming To Become a Mecca for Global Metaverse Community
The First in the Middle East Dubai is going to set a milestone by being the first Middle Eastern Country to launch a Metaverse Strategy. This would not come as a surprise since Hungarian business Brokerchooser chose the United Arab Emirates as the fourth most interesting country in the metaverse worldwide. Adding to that, as […]
