Actress Elizabeth Olsen is Face of Missha’s Beauty is Reality Campaign
Skincare brand Missha has pulled in Hollywood actress Elizabeth Olsen as its global ambassador and face of its Beauty is Reality campaign. Missha’s global brand campaign captures beautiful moments in daily life and presents the idea that beauty should not be overly dramatized, or based on inflated luxurious sentiments. It aims to strengthen the brand’s […]
Sera Labs Sees Steady Growth Trajectory Via Strategic Partnership With Nicole Kidman
Ever since pulling in Hollywood celebrity Nicole Kidman as its global brand ambassador, Sera Labs has been on a steady growth trajectory. The actress is also the skincare company’s strategic business partner. Kidman owns company stock and is involved with the marketing and product development of Seratopical Revolution, which is a clean and plant-based skincare […]
Farm to Face; Home-grown Brands to have Carved a Niche
We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there are a few companies that began to take it seriously well in advance of the crisis. The idea behind the concept is for local brands to give a tough fight and increasingly outperform global brands in the market. Most often, […]
