Farm to Face; Home-grown Brands to have Carved a Niche

We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there are a few companies that began to take it seriously well in advance of the crisis. The idea behind the concept is for local brands to give a tough fight and increasingly outperform global brands in the market. Most often, we as consumers don’t dig deep into the manufacturers of products that we use. We often ignore the place where the product is manufactured. Neither do we know where the raw materials for the product come from. Nevertheless, we need to realize how crucial it is to support domestically manufactured brands. Let’s take a look at two home-grown organic skincare and haircare brands that have developed admirably while using their strength to provide consumers with high-quality goods.


Vilvah and their story of sustainable skincare and haircare products

“Eat healthily to stay healthy” is a saying that we have all heard and embraced forever. But what about our skin health? Despite being the largest organ in the body, the skin receives the least amount of attention from most people. How many of us actually check a product’s ingredients list before purchasing it? Only a small number of people are worried about it. The rest of us like to remain in the dark about the specifics.

Vilvah Store is a sustainable skincare brand that manufactures skincare products with fresh ingredients directly sourced from farms. The brand is committed to crafting organic products that are pure and free of any type of harmful chemicals. One of their unique traits is their transparency in disclosing every ingredient in every one of their products. Kruthika Kumaran, the founder of the brand, initially started off by crafting goat milk soaps for her family. As of now, the company offers a number of skin-friendly products curated from natural ingredients.

What makes Vilvah Store different from its competitors is its branding and marketing strategy. The brand is really rooted. Anyone would fall in love with the store’s atmosphere the moment they set foot inside because its aura is so serene. The packaging of the brand should also be appreciated. They place a strong emphasis on sustainability in both their packaging and their product lines. Most of the ingredients they use in their products are ones we already have in our households. They constantly show this to their audience through their social media handles. The brand was solely marketed through social media platforms up until recently. They mainly relied on influencer campaigns and customer testimonials to promote their brand through social media. And this has worked out really well for the brand to build a reliable network of loyal customers.


Juicy Chemistry and their quest for organic products

When Pritesh and Megha launched the brand Juicy Chemistry, all they wanted was to provide authentic organic skincare and haircare products to their customers. Megha, who had very sensitive skin, wanted to try organic products as a last resort to fix her skin concerns. But for Pritesh and Megha, things did not go the way they had planned. They realized that most of the products labelled natural and organic were loaded with sulfates, parabens, and silicone. They discovered that the majority of skincare goodies sold as “organic” were not truly organic. They made the decision to introduce their line of all-inclusive organic products at that point.

All of the ingredients used in Juicy Chemistry’s products are sourced from carefully cultivated farms that are certified organic. Social media platforms have been a big part of their marketing. Thanks to customer endorsements, influencer partnerships, and celebrity collaborations, the company has established itself as a common name in the skincare and haircare sectors.

Both Vilvah Store and Juicy Chemistry started in the town of Coimbatore in Tamil Nadu. Today, they are two of India’s leading producers of organic skincare and haircare brands. This growth is to be credited to their rigorous social media campaigns. The proper use of digital media platforms enabled these two home-grown brands to carve out a niche for themselves. They have managed to grab attention at both national and international levels with their correct use of strategies.