Ownership to Earth- Brand with purpose of Patagonia surprises with new policy

patagonia-brand-the-change

Patagonia, a premium apparel brand shocked the world with news of their novel move on sharing their ownership. Patagonia can be considered as a ‘brand built with love for nature and exceptional quality that uplifts humanity’s relationship with nature. The brand was founded by Yvon Chouinard in 1973. Yvon Chouinard announced their brand new decision […]

Abu Dhabi Airport on the move to a restructure

AbuDhabi_airports Brand The Change

Abu Dhabi airport which holds five airports is into a new structure in the visual identity. The company operates Abu Dhabi, Al Ain international airports, Al Bateen Executive Airport and Sir Bani Yas and Delma Island airports.     The rebranded structure, unites the visual identity of Abu Dhabi Airports and its branches, withholds inspiration […]

Farm to Face; Home-grown Brands to have Carved a Niche

We have all been hearing the words ‘self-reliant’ since the pandemic hit us. However, there are a few companies that began to take it seriously well in advance of the crisis. The idea behind the concept is for local brands to give a tough fight and increasingly outperform global brands in the market. Most often, […]

5 incredible instances of content marketing by Beauty Brands

With a market size estimated at $400 billion, beauty brands and beauty goods are one of the most rapidly growing sectors of the global economy. Have you ever wondered how the beauty industry managed to grow exponentially even during time of a global crisis? When they first came out, beauty products were viewed as a […]

Rise Every Day: Mashreq’s new redefinition aims at Customer Inclusive Banking

mashreq brand the change

One of the UAE’s leading financial institutions, Mashreq Bank, has unveiled a historical brand evolution called ‘Rise Every Day’. Dedicated to enabling inclusive financial, personal, and professional development, Mashreq is transforming its corporate identity and its overarching strategic purpose. The Rise Every Day campaign reaches out directly to people who rely on corporations for advice, […]

5 brands which will disappear in the next 5 years

Five years is a lot of time given the current pace of technological advances, but most brands take an unreasonable amount of time to truly die. Anything that is going to truly disappear in the next five years is already on the way of obsolescence. Take the case of Woolworths, a high-street retail chain which […]