Estee Lauder, an American cosmetics brand, has launched a new Skin Longevity platform, a new product innovation powered by cutting-edge age reversal technology. It has formed a longevity expert collective across multiple disciplines to educate and empower consumers to rethink how they approach skincare and lifestyle.
Anne Troussicot, managing director for Europe, Africa, the Middle East, and India for the Estee Lauder, Origins, and Aerin brands, said longevity is a fast-growing trend in the beauty and wellness industry. “In 2022, the global biohacking market was worth $22 billion, and is expected to reach $80 billion by 2030.”
Justin Boxford, Global Brand President at Estee Lauder, said the brand has always been at the forefront of breakthrough skin science. “Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high. Estee Lauder has been pioneering skin longevity research for more than 15 years, and we already have the proven technology to reveal visible age reversal. We see this as a truly pivotal moment for the brand to disrupt the industry, changing what we know about skin aging and reimagining skincare for the future.”
Estee Lauder has collaborated with a leading authority advancing longevity research – the Standford Center on Longevity. Boxford said their goal is to build a data-driven foundation from which to shape the future of aesthetics and extend skin healthspan.
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