Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads
Emotions are evoked by the sounds we associate with a brand, for better or worse. Sound is a powerful way to give a brand experience depth and continuity, whether it’s digital or physical, familiar or unfamiliar, unexpected or on demand. In recent years, the concept of expressing a logo through audio: Sonic Branding — has […]
Wikipedia to Get a Sound Logo: Know about Wikimedia’s Contest for the Sound of All Human Knowledge
In today’s world, Wikipedia is one of the most used online encyclopedias. It is a known fact that Wikipedia projects increasingly power other websites and general knowledge queries on voice-activated devices. Thus, having a sound logo will help listeners know when they are accessing knowledge from Wikipedia or Wikimedia sites everywhere. Wondering, what’s a sound […]
