Sonic Branding: The brand experience that ‘Sounds Good’ beyond Ads

sonic branding brand the change

Emotions are evoked by the sounds we associate with a brand, for better or worse. Sound is a powerful way to give a brand experience depth and continuity, whether it’s digital or physical, familiar or unfamiliar, unexpected or on demand. In recent years, the concept of expressing a logo through audio: Sonic Branding — has […]