Case Study: The Downside of ‘Debranding’ and How to Overcome It?
In recent years, we have seen a shift towards minimalist logo design, with many brands opting for simpler and flatter designs. While this approach may make sense in the age of digital marketing, a recent study by Distinctive BAT has found that it may have negative effects on brand recognition and attribution. The study surveyed […]
8 Car Brand Logo Meanings You Probably Haven’t Explored Much
Vehicle emblems have emerged as beacons of status and personality nowadays. Owners, body of workers, and enthusiasts even are engaged and identified to put on lapel pins, and cuff-hyperlinks with automobile logo logos. Some vehicle badges are so sought-after, human beings have even resorted to stealing them in the past. Here are some meanings behind […]
“We Are Always On”: A peep into Volkswagen’s Brand Strategy
Origin of the Volkswagen Brand Volkswagen was founded by the order of Adolf Hitler in Stuttgart in 1938 with a strong notion to build an automotive market for the golden middle class. During the Paris Motor Show where the company put forward the ‘Volkswagen ID concept,’ the idea was to drift towards creating an emotional […]
