Etihad Airways Teams Up With Airlines for Codesharing to Offer More Destinations
Etihad Airways has partnered with Philippine Airlines (PAL), Austria Airlines (OS) and Airlink South Africa (4Z), and relaunched interline links with Biman Bangladesh and codeshares with Air Seychelles (HM) and ITA Airways (AZ). This means consumers of all these airlines can take advantage of enhanced connectivity to destinations across each other’s networks. They can book […]
FirstCry Partners With KlugKlug for Influencer Marketing Outreach
Online store for baby and kids’ clothing and products FirstCry has roped in KlugKlug for its influencer marketing outreach. The global decision-making B2B tech platform will help FirstCry find the right influencers for their products. KlugKlug will be the official partner for the influencer’s outreach and help the company with accurate and in-depth insights. Kalyan […]
We ♥ NYC Campaign: Rebranding to Showcase New York’s Strengths, Preserve City’s Spirit
New York City’s rebranding campaign “We Love NYC” is pulling notes from the old “I ♥ NY” campaign to reimagine and reinvigorate the city in the post-pandemic world. The new campaign has tweaked the 1977 “I love NY” campaign which was created by Milton Glaser. It seeks to counter pessimism about the city’s future and […]
Nine Yards Launches $545 mn Waterfront Project on Yas Island
Abu Dhabi-based developer Nine Yards has launched a $545 million waterfront project on Yas Island in partnership with Ethmar International Holding and Al Nahda International Holding. The luxury residential development “Sea La Vie” will offer one to four-bedroom apartments, lofts, townhouses, duplexes and penthouses. Ahmed Selet, CEO of Nine Yards, said the company wants to […]
BitBNS Rebrands to BNS: Leading Indian Crypto Exchange Unveils New Identity
BitBNS, a leading cryptocurrency exchange in India, has recently rebranded itself as BNS, a move aimed at providing customers with a smoother and more user-centric experience. In a press release, the company stated that the new brand would offer a more comprehensive outlook on cryptocurrencies. The rebranding strategy includes a video campaign that recognizes delivery […]
Acer Launches Ai-powered E-bike, Sustainability via Technology with Creative Design
Acer has introduced an e-bike “ebii”, that is perfect for city commuting, to compete with competitors’ electric scooters. Acer ebii is equipped with a single motor and an intelligent control box that makes riding a breeze. Its lightweight and minimalist design, smart safety features and long-lasting battery makes the bike an ideal ride. Moreover, the […]
Amul Strives to Become Total Foods and Beverages Company, Scales-up Portfolio
Amul is scaling up its portfolio on non-dairy products to transform the 77-year-old brand into a total foods and beverages company. Jayen Mehta, the new Managing Director, said it will help the company to compete with Nestle, Britannia, Coca-Cola and ITC. He acknowledged that dairy remains the core. “But we have a robust pipeline of […]
Dabur Herb’l Charcoal Toothpaste Launches First-Ever Ad in India
Dabur Herb’l Charcoal Toothpaste introduced its ad, conceptualized by Ogilvy, in India. The quirky ad shows the new-age, unconventional way of getting sparkling white teeth using black toothpaste. Binit Kumar, Category Head – Oral Care of Dabur India, Limited, said Dabur Herb’l Charcoal is a new addition to the portfolio. “We felt that since it’s […]
Create Real Magic: Inside Coca-Cola’s First AI-Powered Campaign
The Coca-Cola Company has partnered with OpenAI and Bain & Company to launch a groundbreaking AI platform called “Create Real Magic,” which enables digital creatives to generate original artwork using iconic creative assets from the Coca-Cola archives. This innovative program comes as a follow-up after the success of their Masterpiece ad featuring classic and contemporary […]
A Match Made in Travel Heaven: What MileagePlus and Skywards Partnership Means for Frequent Flyers
Exciting news for travel enthusiasts as United Airlines and Emirates have announced a new partnership between their respective loyalty programs, MileagePlus and Skywards. Starting on March 26, 2023, members of both programs will be able to earn and redeem miles on flights operated by either airline. To celebrate the launch of this partnership, the United […]
Squeeze the Most Out of Life: Limca Gives ‘Lime n Lemony’ Experience in its Campaign
Limca, Coca-Cola’s homegrown brand, has launched a campaign Sab Nichorle with Jeetender Kumar to give consumers a “lime n lemony” experience and squeeze out the most out of life. The ad focuses on the light and refreshing tone of the brand and appeals to the youth to maximize all of life’s experiences to the […]
