Shoptalk 2023: The Ultimate Gathering of Retail Leaders
Shoptalk 2023, the renowned retail and e-commerce conference, which was being held virtually for the past two years due to COVID-19 returned for an in-person event this year from March 26th-29th at the Mandalay Bay in Las Vegas has concluded. With over 275 C-level speakers and 10,000 attendees, Shoptalk 2023 covered the latest innovations in […]
Omega Celebrates 100 Years of Watchmaking for Women
The Swiss luxury watch and jewelry house Omega is celebrating 100 years of watchmaking for women. Each watch design, from art nouveau and art deco jewellery watches to mid-century masterpieces, contemporary icons, and those designed to be worn in the field, is a reminder of the time in which it was released and worn. One […]
NEOM Airlines Will Serve Saudi Arabia’s Futuristic City, Set for Launch by 2024
Set to begin operations by the end of 2024 or early 2025, NEOM Airlines is part and parcel of the NEOM initiative to redefine excellence and disruptive approaches. It will emerge as the new, third national airline to complement and have its own unique place alongside the established flag carrier SAUDIA, and Riyadh International Airlines. […]
UAE Makes History by Launching the Longest Arab Space Mission
The United Arab Emirates has made history by launching the longest Arab mission to space, as the Dragon spacecraft carrying UAE astronaut Sultan Al Neyadi and Crew-6 colleagues blasted off to space on March 2. The mission marks an important milestone for the UAE and the Arab world, as it highlights the country’s growing prominence […]
Nesquik Delivers Modern Brand Identity Via FutureBrand
Nesquik, in collaboration with FutureBrand, is set to transform into a modern brand identity, with its much adored mascot, Quicky, reimagined for a digital future. This will boost brand relevancy and bring about growth into new consumer segments. FutureBrand, by focusing on purpose and relevance, has created a brand world which will prime NESQUIK for […]
Coca-Cola Middle East to Bring Home Mealtime Movie Magic with ‘I See Coke’ Voice Campaign
Are you a movie lover who enjoys pairing your meals with a refreshing Coca-Cola? Coca-Cola Middle East has partnered with WPP’s Open X unit and VMLY&R Commerce to bring you an innovative voice-activated campaign called ‘I See Coke.’ This campaign allows Saudi consumers to receive a discount voucher for ordering a Coke to pair with […]
Qatar Airways to Offer Bespoke Iftar to Passengers on Flight and Lounges
As Muslims across the world observe fast for the Holy Month of Ramadan, Qatar Airways is set to offer a bespoke Iftar to passengers on board and at Al Safwa, Al Mourjan and Global Premium Lounges. The airline will provide special Ramadan offerings on flights to the GCC, Middle East and some Indian sub-continent, African […]
Lush Set to Release Limited-Edition Range of Super Mario-Inspired Products
Handmade bath, skin care and body care brand Lush has teamed up with Nintendo and Illumination to bring an exclusive line of cosmetics and bath bombs for the upcoming Super Mario Bros. Movie. The limited-edition range consists of Super Mario-inspired smellies, including soaps, bath bombs and shower gels. There is also a Princess Peach body […]
Adidas TERREX and Wiggle Introduce New Outdoor Praying Mat
Muslim Hikers in partnership with Wiggle and Adidas TERREX have developed the first-ever outdoor praying mat, which comes just in time for this year’s Ramadan and will be available from April 2023. The innovative mat comes after the Muslim Hikers were subject to a slew of racist abuse online when they took part in a […]
Turn Your Back: How Dove’s Campaign is Challenging Beauty Standards on Social Media?
Dove, the personal care brand famous for its branding campaigns promoting positive body image, has rolled out a new influencer-led campaign dubbed #TurnYourBack as a response to TikTok‘s Bold Glamour filter. The Bold Glamour filter, which has already been downloaded more than 16 million times since its release last month, has been criticized for promoting […]
Celio India’s New Campaign Celebrates Individuality and Doing Things Your Own Way
#CelioDoItYourWay, Celio India’s new campaign, which is the brand’s first-ever music video, was conceptualized by Havas Worldwide India. It celebrates one’s individuality and doing things your own way. The music video, directed by Raylin Valles, features Emiway Bantai, Ranveer Allahbadia, Umran Malik, and Naaman, who is a French reggae singer and musician. Mikey McCleary composed […]
