Parle to Tap Into Premiumization Trends in the Middle East
Indian multinational food processing company Parle is looking at entering the Middle East market for its premium biscuit brand Platina. The company sees the market demographics in the Middle East favorable for its premium products. HS Sareen, Parle International Business Vice President, said many local consumers in the GCC are showing a preference for premium […]
Godrej Consumer Products Invests Rs 100 crore in Early Spring
Godrej Consumer Products Limited will invest Rs 100 crore in Early Spring, a new Rs 300 crore early-stage consumer fund that has been set up by Spring Marketing Capital. The investment franchise prioritizes brand building and supports visionary founders in creating the brands of the future. The FMCG division of the Godrej group will leverage […]
Nordic: BBC’s Scandinavian Channel Launches with a Meditative Identity
BBC Brit and BBC Earth are now merged into the new BBC Nordic, a dedicated linear channel and on-demand service that caters to audiences in Norway, Sweden, Denmark, Finland, and Iceland. To create a tailored line-up of programming, the broadcaster researched the viewing habits of its audience. Source: weareseventeen.com The Meditative Brand Identity of […]
Zara Takes a Sustainable Step Forward with Circ Collaboration
Spanish multinational retail clothing chain Zara has partnered with circular textile company Circ to launch a new collection made from existing textile waste that can be recycled again after use. The collection is a notable development in the fashion industry’s goal towards building a circular economy. Let’s now explore more about Zara’s new recycled-fibre collection and […]
Ford Motor to Import Lincoln Nautilus From China For U.S. Market
Ford Motor is set to import the Lincoln Nautilus for the U.S market from China. It currently produces the luxury SUV for the American market at Ford’s Oakville Assembly Plant in Ontario, Canada. The spokeswoman for Lincoln said Lincoln is a global brand that is growing. “As we execute our U.S. manufacturing growth plans, we […]
AMC Hops Onboard the Ad-Supported Bandwagon
AMC Network is the latest streaming services provider to introduce an ad-supported option. This subscription tier will be available by October 2023. AMC says the move will offer additional flexibility to subscribers and allow the company’s advertising partners to reach viewers on its flagship streaming product. Kim Kelleher, the Chief Commercial Officer, said this is […]
Tango Introduces ‘Dangerously Potent Flavor’ Dark Berry in Humorous Ad Campaign
U.K. soft drink Tango has come up with a humorous ad campaign to introduce its so-called potent Tango Dark Berry Lab. The advert, a collaborative work with VCCP London, is a bust! The police raid a Tango Dark Berry Lab and discover cans, beakers and test tubes, and a whole bricked-up wall filled with the […]
Premier League Clubs Collectively Ban Gambling Sponsorship
The decision of Premier League clubs to ban sponsorship from gambling companies has been highly welcomed. It is the first sports league in the U.K. to take such a stand. This followed a consultation between the league, its 20 clubs, and the Department for Digital, Culture, Media and Sport (DCMS) as part of the government’s […]
