FIFA 2026 World Cup Logo Leaves Fans Reeling in Disbelief Over ‘Sad Design’

FIFA has revealed the logo for the 2026 World Cup which will be hosted by the United States, Canada, and Mexico. The logo left fans reeling in disbelief over the design – they described it as “sad” and “boring”. It failed to build hype and excitement among football enthusiasts who took to Twitter to share […]

Hershey’s India Launches Milkshake in ‘Slurp Up the Fun’ Campaign

Hershey India campaign

In its latest digital campaign Slurp Up the Fun, Hershey’s India has launched a new flavor – a novel blend of cashew nuts and butterscotch ice cream flavor. The company drew inspiration from customer trends and research to bring the distinctive cashew butterscotch ice cream flavor milkshake. Slurp Up the Fun highlights the indulgent experience […]

Diptyque Perfume Returns With New Middle East Collection

DIPTYQUE'S MIDDLE EAST COLLECTION

Inspired by Arabian culture, French perfumier Diptyque has launched Eau de Nabati Eau de Parfum and Eau Rihla Eau de Parfum – a two-part Middle East fragrance collection. The brand has drawn its latest perfume from the region’s traditional odours, lush waters, petitgrain, amber, and lively vegetation. The “Eau de Nabati Eau de Parfum”, with […]

Oscar Mayer Rebrands Signature Hotdog-shaped MV Wienermobile After 87 Years

Oscar Mayer Wienermobile

For 87 years, Oscar Mayer has taken pride in its iconic hotdog-shaped motor vehicle from the Wienermobile. Now, the American company has rebranded its entire fleet of sausage-shaped shuttles to “Frankmobiles”. While the cars will stay the same, the name has been rechristened as part of a promotional strategy to push a “tasty new recipe”. […]

Flooring Brand SquareFoot Unveils Modern Logo in Design-First Revamp

Squarefoot

SquareFoot, a leading player in the Indian market for wooden and experiential flooring, has unveiled its brand-new logo after 27 years of pioneering in the industry. This fresh emblem not only signifies the company’s transition but also serves as a revitalized commitment to the design community. The Power of a Logo in Brand Communication A […]

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