Driving Change: BMW’s ‘Forces of Nature’ Campaign Pioneers Sustainability and Electric Luxury
As the world becomes more environmentally conscious, businesses are increasingly looking for ways to incorporate sustainability into their marketing strategies. BMW Canada‘s recent successful advertising campaign, Forces of Nature, is a prime example of how sustainability-themed campaigns can exceed performance goals and draw interest from luxury consumers. Let’s explore the innovative approach, successful results, and […]
UAE Seafood Chain ‘Golden Fork’ Set for $2.72 mn Expansion in a Rebranding Exercise
45-year-old fine dining chain Golden Fork is set to undergo a massive expansion worth $2.72 Million to open 20 new and designer outlets across the UAE. The restaurant plans to get into a franchise model, wherein the company will have part stake sale deals with prospective partners. The aim is a wider customer base. Shanavas […]
‘In My Legoland’ Effective Ad Campaign 2023 Sparks Off Kids’ Imagination in a Different Way
Legoland recently launched a successful TV campaign “In My Legoland” that ignited children’s imagination with fun, bright imagery and various brand assets from Lego. The ad brings Lego pieces to life. It highlights a child imagining his family’s various experiences as places and adventures he’s built himself. “In my Legoland, I ride on a dragon […]
PepsiCo Leverages AI and Machine Learning to Reduce Time it Takes to Validate Purchases
PepsiCo has adopted AI and machine learning to cut down on the time it takes to validate purchases. The validation process is significant to the company’s loyalty efforts. The new technology is allowing PepsiCo to implement receipt capture and data extraction on its JOY customer loyalty app. The beverage giant holds loyalty programs dear because […]
AZULIK to Open New Eco-luxury Resort in Saudi Arabia By 2027
Mexican luxury brand AZULIK is set to develop an eco-luxury resort through the Royal Commission of AlUla (RCU) in Saudi Arabia. The new resort will be established within the Journey Through Time (JTT) master plan and aligned with the Sustainability Charter- Saudi Green Initiative and Vision 2030. To be launched in 2027, the AZULIK AlUla […]
The #MadeForAdults Campaign by DaMENSCH Is a Cheeky Wink to Adulthood
DaMENSCH‘s #MadeForAdults campaign is a cheeky, quirky celebration of comfort and quality innerwear for men who are ready to embrace their adulthood and leave behind cartoony, less-than-functional underwear. The multi-dimensional campaign invites men to choose effortless comfort and quality over funny boxers and embrace their grown-up designs. A Journey from Funny to Fashionable The #MadeForAdults […]
Delicious Descriptions: Baileys Social Campaign Makes Content Accessible to Wider Audiences
Treat brand Baileys has launched a social campaign “Delicious Descriptions” which coincides with Global Accessibility Awareness Day. It was created via consultation with the Royal National Institute of Blind People (RNIB) and Meta to make social content more accessible to wider audiences. The campaign follows recent research highlighting that more than two million people are […]
