Breaking the Mold: Channel 4’s Revamp from Broken Blocks to Redrawn Mark
Channel 4 has unveiled a significant rebrand, with the aim of creating a more cohesive and clear brand identity across all platforms. The new identity puts the focus back to its roots with a redrawn version of the original Lambie-Nairn logo while expanding Neville Brody’s font family and introducing a brand ‘universe’ built on gradients. […]
Froneri’s Irresistible Campaign Makes You Fall in Love With Cadbury’s Caramilk Ice Cream
Froneri, the world’s third-largest ice cream company, has launched a new campaign for its Cadbury Caramilk ice cream. Focusing on Cadbury Caramilk’s iconic flavor, the campaign utilizes stripped-down, simple executions. The campaign features a tablet of Cadbury Caramilk chocolate with an ice-cream-shaped hole cut out of the middle. The image is simple but effective, and […]
Gymbox’s Massive Paid Search Campaign Targets Active Adults Just Like You
Gymbox, a leading gym chain in the UK, has launched a creative paid search conquesting campaign. The campaign hijacks ads with specific copy related to each competitor gym being searched for, including traditional gyms and online fitness platforms. Let’s delve into this innovative campaign and explore how Gymbox is redefining the fitness landscape. How Gymbox […]
Peloton Opens Its Doors to Everyone With Free App and New Look
Peloton, the in-home bike company that has revolutionized the fitness industry, has announced a major rebranding to reflect everything the brand has to offer. With a new brand identity, creative campaign, and content feature, Peloton is declaring itself open and available for everyone, at any level, wherever they are. Let’s go through the key elements of […]
Creative Coding Unleashed: Mux’s Updated Identity Reflects Innovation
Mux, a groundbreaking video platform that has worked with the likes of Vimeo, TED, and Paramount, recently underwent a rebrand to better align with its future-facing product. The new identity, created by the Australian agency ForThePeople, focuses on fun and functionality. Let’s take a closer look at the importance of embracing creativity in the coding […]
