Beyond Protection: How Product Packaging Enhances Brand Experience?
Packaging design has always been a crucial factor in building successful brands. In today’s competitive market, it is essential to recognize the significance of packaging in driving consumer engagement and purchase behavior. Let’s explore the relationship between packaging and advertising, the impact of limited-edition packs, the importance of aligning packaging with brand philosophy, and the […]
‘There is Another Way’: P&O Ferries Urges People to Travel Via Ferry
P&O, in a new ad campaign, is telling people that There is Another Way to travel, not by trains and planes, but via ferry. The cruise line partnered with Publicis Poke for the campaign splashing posters everywhere to alert travelers. The campaign positions P&O Ferries as a challenger brand and a travel alternative in a […]
Home Gardening Brand ‘Leath’ Introduces New Identity With Retro Vibes
Leath, a home gardening brand from Brooklyn, has unveiled a new retro identity that’s all about nostalgia and promoting their microgreen-growing technology for city dwellers. Let’s take a closer look at Leath’s new identity and how it reflects the brand’s commitment to microgreen-growing technology. Grow Fresh, Nutritious Microgreens at Home with Leath One of the […]
TNW Conference 2023: Uniting the Best Minds in Tech & Entrepreneurship
The TNW Conference 2023 stands as an unrivaled event that beckons not only the ardent tech enthusiasts but also the trailblazing minds and visionary leaders of the industry. As Amsterdam prepares to welcome a staggering convergence of over 10,000 attendees, it becomes evident that TNW Conference 2023 is the definitive destination for the daring and […]
Drools Pet Food Bags Kiara Advani as Brand Ambassador
Drools, a leading pet food brand, announced the youthful Kiara Advani as its brand ambassador. The Bollywood actor will represent the brand embodying the values and commitment to quality that Drools Pet Food stands for. Being a pet lover, Kiara Advani is ecstatic to join hands with Drools Pet Food. “Being a devoted pet lover, […]
KFC Egypt Splashes Eye-Catching Visuals on Billboards for Kantook Sandwich
KFC Egypt has been captivating its consumers with eye-catching visuals of its latest lip-smacking product – Kantook Sandwich. The fast food chain partnered with OOH for the creative billboards and strategically placed them in high-traffic areas to entice people to indulge in the tantalizing offering. The campaign used vibrant colors and bold typography to gain […]
L’OCCITANE Launches Gift of Nature Campaign in Dubai International Airport
L’OCCITANE Travel Retail set up a nature-focused installation as part of its Gift of Nature campaign in the Dubai International Airport Concourse. It claimed the pop-up to be a first of its kind in the Middle East. The retail’s initial campaign, vibrant and verdant pop-up stores at key airports across Europe, Asia, and the Americas, […]
