The Rock Co-Founded ZOA Launches ‘Fuel Something Bigger’
ZOA, an energy drink co-founded by Dwayne “The Rock” Johnson, has launched a new marketing platform Fuel Something Bigger for a larger refresh. This is part of a broader pivot for the brand as it moves away from black 16-ounce cans to a brighter look. The campaign follows ZOA’s commercial last winter starring Dwayne Johnson. […]
HSBC’s ‘Opening Up A World of Opportunity’ Features Virat Kohli
In HSBC India’s latest campaign Opening up a World of Opportunity, Virat Kohli tells viewers to forget about all his accomplishments and cricketing past and to concentrate on the new opportunities and the persona he is about to assume. The door then opens and he exists into an energetic stadium. The red door transforms into […]
Bridging the Gap: Why Humanizing Your Brand is a Necessity in Today’s Digital Age?
Back in the day, brands used to call all the shots. They told us what we wanted and we didn’t have much say in the matter. But times have changed. With smartphones, social media, and the internet at our fingertips, we can talk back. It’s a two-way street now. And that’s why brands are starting […]
Break Free: Consumers Want Timeless, Fresher and Newer Fashion Not Bound by Seasons
Consumers are always right and brands, no matter how high-end or popular have no say but to conform. Defying seasons and time, consumers want the freedom to wear what they like irrespective of the trend. Out with fast fashion, it’s the era of ultra-fast fashion! Brands are listening and meeting the demand of their consumers. […]
Paint Brand Aero Undergoes A Fresh Coat Of High-Tech Rebranding for a Greener Future
Aero, a company that specializes in sustainable paint and coating material technology for automotive, aerospace, and military applications, has recently refreshed their brand identity. Aero’s commitment to sustainability and innovation extends to its rebranding as well. The new identity takes inspiration from Aero’s environmental advantages while incorporating new graphic elements inspired by science, technology, and […]
