MTN Dew Introduces Exotic Tropical Flavors to Crush the Summer Heat
MTN Dew has reinforced its flavors to beat the scorching summer heat with new exotic tropical flavors – MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Its BAJA BLAST will be available as an energy drink for the first time as MTN DEW ENERGY BAJA BLAST. Fabiola Torres, PepsiCo Energy GM, and CMO, […]
Crocs Offers New Metaverse 3D Shopping Experience With Jibbitz Store
Crocs has enhanced the metaverse shopping experience with its first-ever 3D Jibbitz Customizer to provide customers with a mix-and-match tool to create their own custom pair of Cros with Jibbitz charms. Customers can use Jibbitz Personalizer, an interactive tool, to select, place and purchase charms in a visual representation of Crocs clogs and sandals, personalizing […]
Jeep Legacy Captures Emotions Between Father – Son Amid Unforgiving Terrain
Jeep vehicles are tough on terrains and soft on emotions. Highlighting the grandeur of Indonesia, the ad film Jeep Legacy captures the amazing performance of Jeep vehicles across unforgiving terrain, and a story, as well as raw emotions between a father and his son. Dhani Yahya, COO of Das Indonesia – the sole distributor of […]
Taxi for Takeoff: Virgin Atlantic’s Red Taxi in New York Celebrates A330neo
Virgin Atlantic has taken the premium experience to the streets of New York with Taxi for Takeoff to give customers a peek of its onboard experience. Taxi for Takeoff, created by Lucky General’s New York office, turned a traditional London Black Cab bright red to surprise New Yorkers. The campaign features the founder of the […]
The Power of Human Artistry: Nikon’s ‘Natural Intelligence’ Campaign Takes on AI
Artificial intelligence (AI) has brought about many changes in various industries, including photography. While AI can facilitate human endeavor in some ways, it also tends to replace it, discrediting creativity and attributing it to an automaton. Nikon Peru‘s new advertising campaign ‘Natural Intelligence’, fights against photo-realistic images produced by AI. Let’s explore the campaign, the […]
A Fun Showdown: Google Pixel is iPhone’s New Best Friend in Google’s new Campaign
Google and Apple have long sparred over hardware, software, and more. This rift between Google and Apple has now extended beyond hardware and software to engaging advertising campaigns. In smart new ads, Google playfully compares its Pixel phones to iPhones, suggesting Apple has lost its innovative edge. The ads cleverly compare its Pixel phones to […]
You’ve Got a Friend in Philly: Philadelphia’s Heartwarming Friendship Campaign
Philadelphia, the cream cheese brand, has launched a new global brand purpose, positioning, and campaign. Aimed at spreading friendship, the new positioning celebrates the brand’s ability to nourish authentic friendship moments. Let’s explore how Philadelphia is launching this movement and rekindling the importance of meaningful relationships in our lives. Nourishing Authentic Connections Philadelphia’s new positioning […]
