Breaking the Ice: Doublemint’s Playful Campaign to #StartSomethingFresh
Doublemint, India’s leading gum and mint brand, has launched an uplifting new campaign encouraging people to start real conversations and form meaningful connections beyond the digital world. The campaign film titled ‘Start Something Fresh’ builds on Doublemint’s brand positioning of the same name. Let’s have a look into the details of Doublemint’s campaign and how […]
Taco Bell Introduces Brand’s First-Ever Pre-Recorded Advice Hotline Featuring Paris Hilton
Taco Bello is spicing things up by partnering with Paris Hilton for a hot advice line and 2000s fan-favorite Volcano Menu. Paris Hilton is bringing back Taco Bell’s trio of options, an iconic menu, and introducing the brand’s first-ever hotline. Fans have the chance to get advice straight from the socialite herself on what’s hot […]
YouTube Set to Offer Live Shopping, Entertainment & Engaging Experience in South Korea
YouTube is stepping into e-commerce with its first official live shopping channel in South Korea. The new channel will offer deals from about 30 brands. YouTube will create an engaging and entertaining shopping experience for users. Philipp Schindler, Chief Business Officer at Google, had said in 2022 that YouTube introduced a shopping tab in its […]
Superhero Style: MLS, Adidas & Marvel Collaborate for Epic Co-Branded Merchandise
Sports enthusiasts and comic book fans are in for a treat as MLS, Adidas, and Marvel have joined forces to launch an awe-inspiring line of co-branded merchandise. Legendary Marvel Super Heroes will be featured on Major League Soccer (MLS) merchandise as part of the notable three-part collaboration. MLS, Adidas, and Marvel will celebrate a period […]
National Express’s Bold Rebrand: A New Name, Look, and Direction
National Express Group, one of the world’s leading shared mobility operators, has unveiled an entirely new brand identity as ‘Mobico’ to reflect its growing global presence and ambitions. This strategic rebranding signifies the transportation company’s goal of becoming the world’s premier shared mobility operator. Let’s delve into the details of Mobico’s rebranding journey, exploring its […]
