Why Classic Brand Identities Are Making a Comeback?
Major brands like Burger King, M&M’s, and Pepsi are dropping the flashy identities they adopted in the 1990s in favor of more classic, iconic designs. These retro rebrands are receiving widespread applause and even boosting stock prices. As brand practitioners, we’ve known for years that simpler is better. So why did it take so long […]
Bambino Mio Rebrands with New Identity to Empower Parents and Tackle Climate Crisis
Bambino Mio, the world’s leading reusable nappy brand, recently unveiled a new brand identity to promote sustainability and empower parents. The brand has been at the forefront of reducing the use of single-use disposable nappies, which have a significant impact on the environment. With its new branding and updated product design, Bambino Mio is set […]
D&AD New Blood Awards Gives Out 179 of its Highly-Coveted Pencil Awards
The annual D&AD New Blood Awards recognized creatives who responded to industry-led briefs, tackled commercial challenges and social issues. 179 highly-coveted Pencil awards were given out, including seven White Pencils and two Black Pencils (the highest accolade). Paul Drake, foundations director at D&AD, said this year was no different. “Against a backdrop of job uncertainty, […]
Audi UK Shows Innovation and Breakthrough in Campaign Featuring Jorja Smith
Audi UK in its latest campaign “Living Progress” has brought its pioneering approach to electric vehicle leadership to life. Featuring acclaimed BRIT-award-winning singer Jorja Smith, Audi UK showcases its innovation and progress. Living Progress highlights Jorja Smith’s career progression, and explores how she forged her own progressive path as an artist and musician. The campaign […]
Ghirardelli Chocolate Company Set to Reopen in San Francisco to Celebrate the Legacy of 1850s
The iconic Ghirardelli Chocolate Company, which first opened for business in 1852, is set to reopen after a six-month renovation. Its historic flagship store in San Francisco has been transformed to celebrate Ghirardelli’s history and craftsmanship as a U.S. chocolate pioneer. The renovated interior features North America’s largest flowing chocolate wall, a replica of a […]
