Roar for Change: How De-extinction’s Playful Dinosaurs Fight Plastic Waste?
Dinosaurs face extinction. Again. This time, as the bold new symbols of an eco-rebellion against single-use plastics. When sustainable packaging startup De-extinction wanted to disrupt the industry, they turned to the branding agency Koto. Their goal? Craft a rebellious new identity to revitalize perceptions. The surprising solution? Revive dinosaurs as the vibrant voice of waste […]
How Hip-Hop Culture Has Transformed Brand Marketing, Reshaped the Way Brands Think
One cultural phenomenon that cannot be missed is “Hip-Hop”, it has risen to the forefront as a transformative force shaking brand marketing to the core. This dynamic and influential movement has reshaped the way brands engage with their audiences, forging a new era of authenticity, diversity, and innovation. From groundbreaking collaborations to socially conscious campaigns, […]
Brand Transformation: Esprit Preparing for Major Relaunch
Esprit has been reshaped over the past three years and is now gearing for a major relaunch this autumn. The past year has been quite challenging as the company saw sales down by 15 percent and gross profit margin fall by 7.9 percent. Despite the downturn, Esprit Holdings Limited has consistently built a solid foundation. […]
Hunt’s Teams Up With Lisa Says Gah for Tomato-Themed Merchandise
Hunt’s, the brand of preserved tomato products owned by Conagra Brands, is partnering with fashion brand Lisa Says Gah to launch a new lineup of tomato-themed merchandise. The fully Tomato Girl-approved merch line includes three shoppable pieces and a sweet sticker sheet. The collection called “Hunt’s Says Gah” also includes a baby tee, tomato earrings, […]
#FreedomofPay: Enjoy Seamless Financial Transactions With PayU
PayU launched #FreedomofPay, an Independence Day campaign, that emphasizes the freedom to accept and receive payments from anywhere at any time. It captures the spirit of liberation and seamless financial transactions. PayU harnessed the prowess of artificial intelligence to compose a captivating narrative that reflects the spirit of the new and emerging India. The company’s […]
