What is the Progressive Unstereotype Metric
The Progressive Unstereotype Metric (PUM) measures representations of age, race and ethnicity, and disability. It should be implemented in the existing Gender Unstereotype Metric (GUM) which evaluates female and male characters. PUM was developed by the Unstereotype Alliance, which is an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising content, with […]
Film Fest Gen Now Boasts an Animated New Identity
Belgium’s largest film festival Film Fest Gen underwent rebranding and adopted a new identity to celebrate its 50th anniversary. It collaborated with Mutant, an advertising and design agency, for a colorful, moving rebrand to pay homage to Film Fest Gen’s history while looking to the future. Film Fest Gen (FFG) embraced the bold identity that […]
Ryan Reynolds and Rob McElhenney Voice Up for M&S Food
M&S has deployed Hollywood actors Ryan Reynolds and Rob McElhenney for the brand’s Christmas advert. The duo gives voice to mittens – Left and Right. The mittens eventually find their way back to their owner a young girl called Lilly. Sharry Cramond, marketing director of M&S Food, said a series of six ads will be […]
European Commission Raps Nestle, Coca-Cola and Danone for Greenwashing
Popular brands Nestle, Coca-Cola, and Danone are in a bad light for making far-fetched claims that their bottles are fully recycled or recyclable. These companies have been slammed for greenwashing. The Bureau Europeen des Unions de Consommateurs (BEUC) said the respective brands’ claims are misleading because recycling rates are far lower in practice and bottles […]
Dubai Opens Up ‘Abwab’ for Celebrating and Supporting Regional Creativity at Dubai Design Week 2023
The design world is abuzz as Dubai Design Week returns, and it promises to be a spectacular event. Dubai Design Week is a highly anticipated event that attracts thousands of design enthusiasts from around the world. This year, the event is celebrating its tenth edition and promises to be bigger and better than ever before. […]
