Sprite Goes Label-free to Reduce Plastic Waste, Recycling Easier
Coca-Cola is going label-free for Sprite and Sprite Zero on-the-go bottle packaging as part of its trial project. The labels will be replaced with an embossed logo on the front of the bottles, with laser-engraved products and nutritional information to appear on the back. The clear, 100 percent PET bottles feature green and transparent attached […]
Project Dreamweaver: Nike Committed to Athletes, Pushing Boundaries
Nike Project Dreamweaver is a symbol of powerful collaboration between athletes and the brand, pushing boundaries to unlock greatness. It has supported a community of 120 women across the United States over the last two years. Nike says Project Dreamweaver was created to offer program participants the holistic resources and help needed to chase the […]
Zero-Emission Branding: Vertical Aerospace’s Skyward Transformation
Bristol-based Vertical Aerospace is on a mission to turn the vision of futuristic air travel into reality. With a focus on accessible and affordable electronic aviation, the company aims to revolutionize the industry while also addressing environmental concerns. To reflect their ambition and showcase their innovative approach, Vertical Aerospace developed a striking brand identity and […]
Energizing The CW: A Fresh Look with Irreverence in TV Network’s Rebrand
The CW, the home of popular shows like Riverdale, The Flash, and Superman & Lois, has unveiled a new logo and brand identity that aims to reflect its transformation and growth as a network. The new look, which debuted on Sunday during the Critics Choice Awards, features a bold and vibrant color palette, a simplified […]
Mubi Go’s New Look Promises A Colorful Cinema Streaming Experience
Mubi, the popular streaming service known for its curated selection of films, has recently undergone a rebranding of its hybrid membership option, Mubi Go. Let’s delve into the details of the rebranding efforts, highlighting the creative changes made to the Mubi Go logo and its visual identity. Streamlining the Logo Leading the redesign is design […]
Nescafe Modernizes Brand, Stands Out with Attractive Pack Designs
The world’s leading coffee brand Nescafe is set for a major relaunch to keep up with changing times. Nescafe will feature iconic, and eye-catching pack designs across its product portfolio including Nescafe Original, Nescafe Gold Blend, Nescafe Azera, and Nescafe Frothy Coffee range. Look out for the visual aesthetics. Nescafe’s new design amplifies and locks […]
Glocalization: From Emirates to Air India, Airline Uniform Design Bolsters Nation Branding
Airlines around the world have deployed glocalism, a combination of regionalization and globalization, which provides new motives concerning the creation of diverse designs through the ages of universal design in constantly globalized trends. The essence of glocalization is “think globally, act locally”. This is reflected in the uniform of flight attendants to strongly pursue high […]
Good-Loop New Brand and Visual Identity Reflects Growth Journey
Good-Loop has introduced a new brand and visual identity to drive positive results for people and the planet. The branding drew inspiration from non-profits, charities, NGOs, tech brands, and media platforms for a visual language that speaks to consumers and B2B audiences. Amy Williams, founder and CEO at Good-Loop, said this evolution represents the company’s […]
