Powering Future Payments: Fiuu Rebrands with Bold Name, Logo, and Vision
The landscape of financial technology (Fintech) is constantly evolving, and Razer isn’t shying away from the challenge. Their Fintech arm, previously known as Razer Fintech and Razer Merchant Services (RMS), has undergone a bold rebrand, emerging as the independent company Fiuu. This strategic move reflects their burning ambition to become a leading force in the […]
Spicing Up the Shelves: Harlequin’s Rebrand Follows Saucy BookTok Trends
In a world where reality stars are penning steamy romance novels and the genre is experiencing a sizzling renaissance, Harlequin Enterprises is turning up the heat. The Toronto-based publishing powerhouse is unveiling a bold brand refresh as sultry as the love stories it churn out. This isn’t just about slapping a new coat of paint […]
Vision and Voice: Warner Music Group (WMG)’s Rebrand Speaks Volumes
Warner Music Group (WMG), a powerhouse in the music entertainment realm, has masterfully achieved this balance with its recent brand refresh. This rebranding effort aims to unify WMG’s diverse brands into one cohesive identity, capturing the brand’s heritage while embracing a modern and playful spirit. Let’s delve into the details of this rebrand A Symphony […]
A Breath of Fresh Air: InnTravel’s New Brand Identity Inspires Exploration and Relaxation
InnTravel, a leading walking holiday brand, has embarked on an exciting journey of rebranding, unveiling a fresh new identity that celebrates life’s simple pleasures and the beauty of exploration. The brand’s revitalized image is a breath of fresh air in an industry often saturated with clichés and overindulgence. As such, the beauty behind Inntravel’s new […]
Acne Studios Collaborates With Frederic Malle to Launch First Fragrance
Swedish fashion label Acne Studios is set to launch its first perfume, a fragrance concocted with Frederic Malle, on April 17. Jonny Johansson, the founder and artistic director of Acne Studios, said Frederic Malle manages to combine the classic and the avant-garde perfectly. “For him, creativity always comes first. Nothing is dictated by marketing, simply […]
World’s First Cardboard Cake: The Hallway Teams Up with Wholegreen Bakery for this Unique Creation
The Hallway, an independent advertising agency, collaborated with an Australian gluten-free bakery Wholegreen Bakery to create the world’s first cardboard cake. This nullifies the perception that gluten-free foods taste like cardboard. Wholegreen Bakery said the ‘Cardboard Cake’ is made with a blend of premium ingredients including butterscotch, coffee, cocoa powder, pastry, caramel, and brown rice […]
