Yahoo to Integrate Artifact for a Personalized Experience Across Platforms
Yahoo has acquired an AI-driven news aggregation and discovery platform, created by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact. This platform will be integrated across Yahoo, including the Yahoo news app. It enhances Yahoo’s commitment to bringing trusted news and information to hundreds of millions of users across the world. Yahoo says the technology […]
Cal State Monterey Bay Unveils New Logo for Stronger Brand Presence
Cal State Monterey Bay (CSMB) has introduced new logos and banners for a stronger brand presence and announced a new slogan The Strength of Us. Vanya Quinones, CSUMB President, highlighted the new slogan saying “Through the strength in each of you, together we create ‘The Strength of Us’.” She said the new branding was the result […]
Connect with Gen Z: Every Detail Needs to be Intentional, Lasting Impression
Marketers are doing their all to connect with Gen Z through new products and services, and sustainability, but it seems to be a hard nut to crack. Everything matters to the Zoomers. Gen Z comprises of people born between 1996 and 2010 in the digital age. Their behaviors are shaped by how they grew up. […]
Crimtan Partners with Fast Train Media to Provide Innovative Digital Advertising Solution
Crimtan has collaborated with Fast Train Media, the company renowned for innovative global travel guides ‘London Cheapo’, ‘Tokyo Cheapo’, ‘Japan Cheapo’, and ‘Hong Kong Cheapo’. This partnership will integrate Crimtan’s programmatic expertise with Fast Train Media’s first-party data to provide advertisers with an innovative digital advertising solution. Brands will be able to reach travelers irrespective […]
‘Oh, You Wish You Were My Levi’s Jeans’: Levi Strauss Rides High on Beyonce’s Cowboy Carter
Levi’s brand is basking in the limelight thanks to Beyonce and Post Malone duet on Cowboy Carter. The denim jeans company recorded a 20 percent surge in its stock and growing interest in its social media posts. Michelle Gass, Levi Strauss CEO, during the company’s earnings call said denim is having a moment. She highlighted […]