Roblox Makes Video Ads Available to Advertisers and Brands for Deeper Connections
Roblox is making video ads available to all advertisers to easily reach and connect with the platform’s community. This opens up a scalable opportunity for brands to interact with Gen Z consumers who represent over half of the platform’s 71.5 million daily active users. Stephanie Latham, vice president of global brand partnerships at Roblox, says […]
Lola Red Sports a New Logo, Prioritizes the Truly Essential
Creative PR agency Lola Red has unveiled a new look and logo to take public relations into the next century. The new look also reflects its commitment to innovate, to boldly carve out unique spaces for clients, and to tackle challenges with creative solutions. Alexis Walsko, Lola Red’s founder + CEO + visionary, says they […]
Westin Hotels & Resorts Takes Restorative Sleep to Another Level with Heavenly Bed
Westin Hotel & Resorts, part of Marriott Bonvoy’s portfolio of more than 30 extraordinary brands, is renowned for delivering deep, restorative sleep for guests. It has taken sleep to a whole new level with the next-generation Heavenly Bed. The Heavenly Bed fortifies the Westin Hotel & Resorts mission and 360-degree wellness approach. It empowers discerning […]
Fanta Gives Shoutout with ‘Wanta Fanta’, a Lyrical Twist
Fanta is reprising one of its most iconic global platforms ‘Wanta Fanta’ to nudge fans to do more of what they want amid the constant hustle and bustle of their everyday lives. The latest campaign brings back the nostalgic ‘Wanta Fanta’ anthem. It features a lyrical twist that cleverly brings to life the struggle between […]
Dobbies Celebrates Spring with an Upbeat Campaign
The UK’s leading garden center retailer Dobbies has unveiled ‘Spring’s OUR thing’, its latest campaign in time for National Gardening Week. The campaign has been developed with creative agency Elvis. It’s based on the insight that people feel more optimistic in Spring than in any other season. According to research from Dobbies by Censuswide, 71% […]
Walmart Launches Largest Private Food Brand ‘bettergoods’ in 20 Years
Walmart has launched ‘bettergoods’, its largest private brand food in 20 years for a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value. Bettergoods is also the fastest food private brand that Walmart has introduced to the market. This reflects the retailer’s speed and inclination toward trends and innovation. Scott Morris, […]
Mattel Partners with Samsung for FAST Channels – Barbie and Friends, Hot Wheels Action, and Mattel Jr
Mattel has collaborated with Samsung for its first 24/7 Free Ad Supported Streaming (FAST) channels, Barbie and Friends, Hot Wheels Action and Mattel Jr., on Samsung TV Plus. These channels will be live later this year and will be free to access from Samsung Smart TVs, Galaxy Devices, and Samsung TV Plus portal. Mattel says […]
Brand Extension Dos and Don’ts: A Roadmap to Success
In today’s competitive business landscape, establishing a strong brand identity is crucial for standing out from the crowd. Companies often look to brand extension as a way to leverage their existing brand equity and reach new markets. However, brand extension can be a double-edged sword, with great successes and notable failures in the business world. […]
