Taiwan Introduces New Tourism Slogan ‘Taiwan: Waves of Wonder’, Logo and Theme Song
Taiwan tourism has launched a new slogan ‘Taiwan: Waves of Wonder’ with a new logo and theme song to entice tourists to the country. The new identity is complemented by innovative brand elements, including an animated short film. The Taiwan Tourism Administration had previously promoted the country internationally under the brand ‘Taiwan – The Heart […]
Apple Goes Thin with New iPad Pro – Thinnest Apple Product Ever
Apple’s latest iPad Pro is the thinnest Apple product ever as it features a stunningly thin and light design. The 11-inch device is just 5.3 mm thin, while the 13-inch model is even thinner at 5.1 mm. With the thin and light design, Apple has taken the iPad’s portability to the next level. The iPad […]
Volkswagen Puts Customers at Center of its ‘YourWagen’ Marketing Campaign
Volkswagen (VW) has focused its latest campaign ‘YourWagen’ on customers with emotional, playful, and entertaining storytelling. The campaign highlights unique stories about the lives of Volkswagen owners. Each customer has their personal YourWagen because no two relationships with their Volkswagen are the same. Susanne Franz, VW brand’s chief marketing officer, says Volkswagen has always built […]
Canvas Worldwide Partners with BrXnd to Redefine Media and Advertising
The world’s second-largest independent media agency Canvas Worldwide has teamed up with BrXnd, a leading AI solutions provider, for a strategic alliance. Together, they will redefine the landscape of media and advertising. The collaboration between Canvas Worldwide and BrXnd is rooted in a history of successful partnerships between the respective organization’s CEO Paul Woolmington and […]
Tissot and Wilson Partners with WNBA for Limited-Edition Watches
Recognizing the growth of women’s sports, Tissot, Wilson has collaborated with WNBA for its two limited-edition watches, grounding the brand as the first official watch in league history. The two new 40mm Tissot Seastar Wilson WNBA watches highlight the Swiss watchmaking and timekeeping expertise of Tissot, Wilson’s innovative and official WNBA basketball, as well as […]
Ogilvy 2024 Network of the Year: Clio Awards
Ogilvy emerged as the 2024 Network of the Year at the Clio Awards, earning a total of 92 Clios – 2 Grand, 13 Gold, 33 Silver, 44 Bronze, and 37 Shortlist – on May 1. The agency received this honor for the second consecutive year. Joe Sciarrotta, Deputy Global Chief Creative Officer, and Liz Taylor, […]
Taste the Rainbow Refreshed: Skittles Unveils Vibrant New Packaging
Skittles, the iconic candy brand known for its vibrant rainbow of flavors, has undergone a redesign that takes us on a quirky and lively journey through nostalgia. The refresh is a vibrant celebration of the brand’s signature rainbow, featuring a fresh typographic spin and a flowing visual effect that brings a sense of continuity to […]
