Jumeirah Looks to the Future with New Brand Identity: Robust Strategy
Jumeirah Hotels & Resorts, which was established in 1997, has rebranded to Jumeirah and redesigned its logo. It has renamed some of its hotels, including the Burj Al Arab Jumeirah which is now called Jumeirah Burj Al Arab, and Jumeirah Mina A’Salam is now Jumeirah Mina Al Salam. Thomas Meier, Chief Operating Officer and […]
Airbnb Turns to Icons for Compelling New Way of Marketing
Airbnb has tapped into pop culture, turning fantasies into reality with its new icons marketing strategy. The online marketplace for short and long-term homestays and experiences has launched a new category of extraordinary experiences hosted by the big names in music, film, television, art, and sports. Through these icons, you can step into worlds like […]
Courtney Olbrich Joins TBA Worldwide as Chief Growth Officer
Courtney Olbrich, a 20-year veteran of the marketing and advertising industry, has now joined TBA Worldwide as the Chief Growth Officer (CGO). She was previously with Brandon, a company within the TBAWW collective, as Director of Media, Analytics and E-commerce. Olbrich had led strategic media, planning and execution for all clients, launched the agency’s e-commerce […]
American Express Teams Up with Hong Kong MIRROR’s Singer-Actor Ian Chan
American Express (AMEX) has roped in Ian Chan, Hong Kong boyband MIRROR’s member who is also a singer, to highlight the membership privileges of the Platinum Card. Themed ‘Urban Legend’, the campaign showcases many privileges of The Platinum Card, which covers traveling, dining and transportation in Hong Kong, and beyond. Chan touches on the truth […]
Visit California Deploys Gigantic 3D ‘Keep It Up’ Beach Ball Billboard
Visit California has gone all out with its latest 3D gigantic billboard, a new out-of-home (OOH) effort in the heart of the West Coast. The billboard shows people playing a game of ‘Keep It Up’ with a beach ball. The ball is tossed around and kept up in the redwood forest, Joshua Tree desert, and […]
Subway ‘Fresh Moves’ Promotes Emerging Sports, Physical Activity
Subway has launched its ‘Fresh Moves’ initiative to promote emerging sports and the importance of physical activity. The restaurant brand is partnering with GB Basketball, Breaking GB, and Skateboard GB for the initiative. This comes after Subway’s recent survey stated that around 31% of respondents feel engaging in emerging sports makes them more confident and […]
Dubai To Host The First Ever Baby Expo In The Middle East
Dubai, the dynamic city known for its pioneering spirit, is gearing up to host an extraordinary event – Middle East’s first-ever Baby Expo at the prestigious Dubai World Trade Centre. This two-day extravagant event promises to be an unparalleled celebration of early parenthood and family life, offering a wide range of products, resources, and activities […]
Why Grey Matters: New Balance’s ‘Grey Days’ Campaign Highlights Everyday Elegance
New Balance, the renowned sneaker, shoes, and athletic wear brand, challenges the perception of grey as dull and lifeless with its new campaign film, Grey Days. This visually stunning piece celebrates the authenticity and versatility that define the New Balance legacy, showcasing the significance of the color grey to the brand and its consumers. Let’s explore […]
