LG Electronics Drives ‘Life’s Good’ Global Social Media Challenge to Share Optimism
LG Electronics has launched a global social media challenge to highlight and amplify its brand promise of ‘Life’s Good’. It’s encouraging customers around the world to create and share their moments of everyday optimism on their social media feeds. The campaign will run across TikTok and Instagram to foster a more positive environment on their […]
A First: Kazakhstan And Uzbekistan Sweep Up Young Lions at Cannes Lions 2024
For the first time ever, Kazakhstan and Uzbekistan won awards at the Cannes Lions International Festival for Creativity. The Central Asian countries swept up Young Lions in their respective categories. Simon Cook, CEO of LIONS, said the Young Lions Competitions are a unique opportunity for the next generation of talent to gain first-hand industry experience. […]
LOEWE Claims Cannes Lions First-ever Luxury & Lifestyle Grand Prix
Cannes Lions International Festival of Creativity introduced the Luxury & Lifestyle Lions for the first time ever to celebrate creative communications for luxury goods and experiences with work that brings an aspirational lifestyle to life. For this new category, Cannes Lions received 188 entries and seven Lions were awarded by the jury – one Gold, […]
Fomu Antwerp’s New Identity Reflects Its Visionary Ambitions
Antwerp’s renowned photography museum, FOMU, has unveiled a striking new visual identity as part of its ambitious rebranding efforts. The museum’s initiative to challenge perspectives and stand out among peer institutions has culminated in a fresh, dynamic identity that captures the essence of its programming and engagement with the photography community. Let’s delve into the […]
SOUR PATCH KIDS Offers Fun, Interactive Experience ‘Mischief Tycoon’ on Roblox
The popular SOUR PATCH KIDS brand has a new offering for fans, their very own sour-then-sweet world SOUR PATCH KIDS Mischief Tycoon on Roblox. Users can rebuild the land that the Sour Patch Kids mischievously disrupted. It turns sweet giving users the opportunity to collect in-experience currency and mischief points. The SOUR PATCH KIDS Tycoon […]
Ronaldinho and Modern Football Stars Unite in Nike’s ‘Awaken Your Madness’ Ad
UEFA Euro 2024 have begun, and the brands have already stepping up to promote their brands during the big game. The most prominent among them every year will be Nike. Following the tradition, Nike‘s latest commercial, titled ‘Awaken Your Madness’ brings together the legendary Ronaldinho and modern football stars in a captivating display of talent […]
Skippy Peanut Butter Brings More Legendary Power to Gymnastics City USA 2024 with Dominique Dawes and Chellsie Memmel
The official peanut butter brand partner of USA Gymnastics ‘Skippy’ partnered with two Olympic legends Dominique Dawes and Chellsie Memmel to bring more legendary power to Gymnastics City USA 2024 in Minneapolis. They will highlight Skippy peanut butter as a delicious and easy protein snack for athletes of all levels. Fans can get autographs signed […]
Ogilvy Bags 14 Lions, Gold for ‘Can’t B Broken’ and Grand Prix for ‘Recycle Me’: Cannes Lions 2024
Ogilvy once again basked in the spotlight at Cannes Lions International Festival of Creativity 2024, with a total of 14 Lions – two gold Lions, one silver Lion, and 11 bronze Lions. The creative agency won a Gold Lion for Verizon’s ‘Can’t B Broken’ by Ogilvy New York. This was a great collaboration between Verizon, […]
