BrandAlley Powers Up with ‘Brand Fans’, Word-of-Mouth Marketing and Customer Engagement
BrandAlley, UK’s go-to destination for designer brands, accommodates millions of customers on every campaign and sale. It offers heavy discounts on products and services for a limited time that typically lasts for a few hours or days. However, the campaigns are for members only. The company launches up to 40 campaigns every day and offers […]
Anantara Hotels & Resorts Boasts New Visual Identity, Captures Imagination of Today’s Travelers
Anantara Hotels & Resorts has built on its 23-legacy with a reimagined brand identity designed to capture the imagination of today’s travelers. The visual refresh highlights each hotel’s unique character and honors the brand’s roots in experiential luxury. Ian Di Tullio, Chief Commercial Officer of Minor Hotels – the parent company of Anantara, said the […]
Infinix Listed in Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 for Second Consecutive Year
Trendy tech brand Infinix has been recognized in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 ranking by Google and Kantar. This ranking is regarded as the ‘Oscars’ of the branding industry. It spotlights Infinix’s continuous enhancement of brand power and global consumer recognition. Lake Hu, Chief Marketing Officer at Infinix, says they […]
Muller Yogurt & Desserts Launches Integrated OOH Campaign ‘Rice + Protein’ With VCCP
Muller partnered with VCCP for an out-of-home campaign ‘Rice + Protein’ to promote its Muller Rice Protein range. This is a follow-up to the previous campaign that was launched in November 2022. The latest campaign pushes the idea that Muller Rice Protein helps power people through everyday scenarios dramatically as Declan Rice demonstrates super-human strength […]
CTV Advertising More Popular Than Ever, More Precise and Effective
Television viewing has evolved since the advent of internet and emergence of OTT platforms for streaming services. This ushered in Connected TV (CTV) advertising which is a dynamic, fast-growing, and cost-effective media channel. CTV Advertising are video ads that are delivered through a streaming service during a user’s TV show, movie, game or other content, […]
‘Love Every Second’ – Armitron Launches First Rebranding Campaign in 50 Years
Watchmaker Armitron has launched ‘Love Every Second’, its first rebranding campaign in nearly five decades, marking a significant milestone for the brand since its inception in 1975. Armitron renewed its commitment to rediscovery and celebrating life’s moment and promises to redefine the essence of timekeeping. Love Every Second is a pivotal moment in Armitron’s illustrious […]
The National Football Museum’s Bold Rebrand Reflects Football’s Cultural Importance
The National Football Museum, as part of the 2024 Euros and an impending transformation, has undergone a remarkable brand revamp. The rebrand aims to emphasize the profound importance of football in English culture and to reflect the museum’s new direction as it evolves towards 2030. Let’s explore the inspiring rebranding journey of the National Football […]
