Reliance General Insurance has introduced ‘Protection Ka All-rounder’ campaign for its latest innovative product ‘Reliance Personal Accident 360 Shield’. The campaign highlights the comprehensive and versatile nature of the policy – it offers 360-degree protection.
The policy covers hospitalization expenses to outpatient, personal and financial liabilities like home, vehicle, and education loan, to legal assistance, and more. It provides holistic support to the insured and their family in their time of need.
Prabhdeep Batra, chief distribution officer, of Reliance General Insurance, says they aim to redefine how people perceive insurance by showing its versatility and essential role in protecting every aspect of life. “Our campaign leverages humor and relatable characters to transform a traditionally serious topic into something engaging and accessible for families,” he said. “The goal with this campaign is to bring a light-hearted yet impactful message into Indian homes, ensuring that important conversations about preparedness and security become a natural part of everyday life.”
Yash Kulshresth, Co-founder and Chief Creative Officer, ^ atom network, believes insurance isn’t typically a topic that sparks excitement at home. “We often shy away from discussing unpredictable and unfortunate life incidents with our loved ones,” he said. “Through this campaign, we wanted to bring a light-hearted yet meaningful conversation into Indian households about an all-rounder insurance policy.”
The ad film, created by ^atom network, features a potato, a cricketer and an artist showing different all-rounder aspects. The potato symbolizes the insurance policy’s versatility and ability to integrate perfectly into any situation. The cricketer and the artist gives an all-round effect.
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