In a world where digital transformation is paramount, Follio emerges as a beacon of innovation for architects and interior designers. Follio is the digital platform that promises to redefine how large enterprises organize, manage, and deliver interior design standards. This comprehensive solution fills a crucial gap in the market for architects and interior designers, offering a unified space for organizing, managing, and streamlining workflows. Let’s delve into the journey of Follio’s development and the strategic approach chosen in the creation of a new identity for the brand to bring this innovative platform to life.
A Solution for an Underserved Industry
A clear vision drove the inception of Follio. To address the absence of guideline tools for architects and interior designers. While graphic designers and marketers had their pick of digital tools like Brandpad and Corebook, the architectural and interior design industry was left wanting. Recognizing this gap, New Genre, the brains behind Follio’s sleek identity and website, upon recommendation from a satisfied client, embarked on a mission to create a unified digital space for design standards.
The Journey from ‘Project Portal’ to ‘Follio’
The transformation from the working title ‘Project Portal’ to ‘Follio’ marked a significant milestone in the platform’s journey. The challenge was to develop a brand identity that resonated with the industry’s needs while being distinctive and trademarkable. ‘Follio’, a modern take on the traditional folder, emerged as the frontrunner, encapsulating the essence of a digital era’s portfolio.
The Convergence of Simplicity and Functionality
In a quest to find the right balance between brand and product, New Genre navigated the challenge of prioritizing simplicity and functionality for Follio. The brand’s graphic language was designed as a blank space, allowing the content to take center stage and accommodate various manufacturers, products, materials, and room templates. This approach ensured that Follio’s purpose remained the focal point, resonating with its target audience of large-scale infrastructure projects. The brand’s neutral color palette and strategic use of accents pay homage to architectural blueprints, reflecting its clean, modern aesthetic while nodding to its roots in architecture and design.
The Emblem of Organization
Follio’s logo, an outlined folder set in a 3D isometric space, is a masterclass in symbolic design. It represents file organization and reflects the architectural industry it serves, with a subtle nod to the ‘F’ monogram. Complementing the logo is the Beausite Classic typeface, chosen for its functional beauty and tailored to the brand with a custom edit that enhances readability and recall.
3D Imagery and Real-Life Contextualization
New Genre’s commitment to visual storytelling is evident in the 3D videos and stills that bring the Follio brand to life. Art-directed in architectural settings and crafted from various raw materials, these assets provide a tangible context to the platform’s extensive library.
The Voice of Authority
Catering to large-scale projects, Follio’s tone of voice is meticulously crafted to be informative, professional, and structured. It educates and guides users through the platform, ensuring that every interaction with Follio is as enriching as it is enlightening.
The Future of Design Standardization
Follio stands at the forefront of a new era in design standardization. With its innovative platform and robust brand identity, it is poised to become an indispensable tool for architects, interior designers, and large enterprises worldwide. With its innovative development and strategic approach, Follio will leave an indelible mark on the architecture and design industry, offering a comprehensive solution that meets the evolving needs of large-scale infrastructure projects.
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