Category: Industry

Yeti Elevates Brand, Deepens Engagement With Consumers
13 Nov

Yeti Elevates Brand, Deepens Engagement With Consumers

Yeti has taken the great outdoors to a whole new level, by elevating the brand

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Shopify On Big Strategic Push With Omnichannel Retailers
12 Nov

Shopify On Big Strategic Push With Omnichannel Retailers

Big brands and omnichannel retailers are turning to Shopify for major gains this holiday season.

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Taiwanese Bubble Tea Brand Guiji Opens First Shop in Los Angeles
11 Nov

Taiwanese Bubble Tea Brand Guiji Opens First Shop in Los Angeles

Guiji, Taiwan’s premier bubble tea and fruit tea brand, has opened its first shop in

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Advertising & Marketing Celebrating Brands and Performance Driving – Crash: Report
11 Nov

Advertising & Marketing Celebrating Brands and Performance Driving – Crash: Report

There’s a significant statistical difference in driver culpability across different brands when risky or aggressive

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What is the Progressive Unstereotype Metric
07 Nov

What is the Progressive Unstereotype Metric

The Progressive Unstereotype Metric (PUM) measures representations of age, race and ethnicity, and disability. It

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Coca-Cola Celebrates 25-year Legacy of NASCAR
04 Nov

Coca-Cola Celebrates 25-year Legacy of NASCAR

Brands look up to Coca-Cola in awe as it has accomplished milestones and collaborations, unlike

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